The tourism and hospitality sector requires professionals who understand both practical operations and complex economic mechanisms. Responding to this need, the Academy of Physical Education and Sport in Gdańsk has introduced an English-language specialization, Management in Tourism Business. This program, part of the first-cycle studies in Tourism and Hospitality, is designed for individuals aiming to lead, innovate, and manage enterprises within the international travel industry.
The broader Tourism and Hospitality program at AWFiS provides students with an interdisciplinary background. The curriculum focuses on preparing graduates for roles supporting tourist traffic in both private and public sectors. This comprehensive education equips them to independently manage facilities such as hotels, tourist resorts, or gastronomic establishments, or to organize travel excursions. The program also prepares graduates to establish their own companies within the competitive tourism market.
A significant emphasis is placed on practical application. The university points to its highly qualified teaching staff and the substantial number of practical classes held in active tourism and hospitality institutions as key features of the program. Furthermore, all graduates are prepared for a B2 level foreign language exam (CEFR), ensuring they can utilize specialized terminology effectively in their professional activities.
The English-taught specialization, Management in Tourism Business, is tailored for candidates with specific goals. It attracts those wishing to gain a fuller understanding of the international tourism economy, refine their economic knowledge, and enhance their language skills. It is also presented as an ideal path for aspiring entrepreneurs looking to launch their own ventures in the travel market.
The program is designed for a wide range of individuals, appealing to enthusiasts of the global tourism sector as well as future specialists, managers, and directors. It provides the tools necessary for those who plan to hold leadership positions in tourism and hospitality corporations or to successfully manage their own companies.
The content delivered within the specialization aims to provide a deeper understanding of the international tourism sector's operations. It seeks to foster analytical and decision-making skills while familiarizing students with English-language industry vocabulary and essential management tools. The curriculum is structured to expand horizons regarding the economics of tourism and hospitality.
During their studies, students delve into specific subjects related to running a modern enterprise. The English-language curriculum covers topics such as the processes of starting and operating a business, developing corporate strategies, and the specifics of tourism financing. Students also analyze current issues in the global service market, including firm operations and consumer behavior patterns.
To ensure a well-rounded education, the specialization includes a wide array of specialized subjects. These are delivered as practical exercises within the university's facilities and cover diverse areas of the business.
The curriculum includes:
Forms of tourism enterprises
New trends in tourism business
Economic policy
Marketing and promotion
Transportation services market
Accountancy and finance in tourism enterprises
Tour guidance and tour leading
Students also engage with subjects crucial for modern management:
Business strategies
Business law
Human capital management
Tourist events management
Business environment analysis
Business plan
Information technology in tourism
A key component of the curriculum is practical, hands-on experience. The program emphasizes professional internships, which are carried out in both implementation and specialized formats. Students complete these internships in various tourism facilities located throughout the Tri-City area (Gdańsk, Sopot, Gdynia), providing direct exposure to the industry.
Graduates of the Management in Tourism Business specialization are prepared for a wide range of employment sectors. Potential career paths include individual and corporate entrepreneurship, both domestically and abroad. They are equipped for roles in international tourist services, hospitality, and gastronomy.
Further employment possibilities are found with tour operators, travel agencies, and various tourism organizations. Graduates may also find positions in recreational centers, fitness clubs, or wellness & SPA facilities. Additionally, they are prepared for roles in event management and related positions within public administration.
The Management in Tourism Business specialization at AWFiS in Gdańsk offers a comprehensive, English-language pathway for students aiming for managerial roles in the global tourism industry. By combining core economic knowledge with specialized subjects in strategy, finance, and marketing, the program prepares graduates for diverse challenges. The emphasis on practical internships in the Tri-City ensures that students gain necessary hands-on experience, positioning them to start their own businesses or join established organizations.
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