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International Relations at WSB University: where world politics meets business + test

Students discuss a group project around a table with laptops.

Foreign markets, global trade, cultural differences and negotiations across borders are the everyday material of the Bachelor’s programme in International Relations at WSB University (Akademia WSB) in Dąbrowa Górnicza. The six-semester degree is taught in English and links the world economy and politics with practical business skills, through a specialisation in international business, trade and marketing or in international tourism — and at the end you can check whether this path suits you.

Contents

⇑International relations with a business focus

The Bachelor’s degree in International Relations at WSB University (Akademia WSB) is run at the campus in Dąbrowa Górnicza. It lasts 6 semesters, is worth 180 ECTS credits and is taught in English, in a full-time format. The university describes it as an interdisciplinary programme that prepares students for work in international business, diplomacy and trade.

The idea behind the degree is simple: understanding global processes is only half of the job. The other half is being able to build relationships with foreign partners, work in multicultural teams and use business tools in an international setting. That is why the programme combines economics, politics, communication and international business.

⇑Who the programme is for

According to WSB University, the degree is aimed at open-minded people who follow what is happening in the world. It should suit candidates who:

  • are interested in globalisation and the political and economic situation of the world,
  • want to work with foreign partners or in an international environment,
  • are curious about intercultural communication and global social and economic trends,
  • see their future in tourism, international trade or global marketing.

⇑The foundations

The first part of the programme builds a broad base. Basic content includes economics, elements of law, an introduction to international relations and demography. Field content moves on to the world economy, political systems, international culture, international security, and integration and globalisation.

Students also look at international organisations, intercultural communication, foreign trade and current social and economic challenges. A recurring theme is the link between the geographic environment and political and economic phenomena, as well as the economic, social, political and legal issues of selected world regions.

⇑Two specialisation paths

Within the degree, students choose one of two tracks:

  • International Business, Trade and Marketing – international business, global marketing, foreign trade and building business relationships abroad,
  • International Tourism – management of tourism services and of international mobility.

⇑Inside the business, trade and marketing track

The business specialisation is where the programme becomes most hands-on. Its content covers international marketing and export, international contracts and negotiation strategies, E-marketing, international sales directions and documents used in foreign trade. Students also deal with international financing and payment methods, and with the organisation, coordination and control of international marketing.

A good deal of attention goes to cultural differences and why they matter in business. Intercultural communication and negotiation skills are treated as working tools rather than as abstract theory.

⇑Practice alongside theory

WSB University stresses that the programme is practice-oriented. Lecturers combine academic work with professional experience, including experience gained in international organisations, and some classes are taught by people who work in international business and cooperation.

The practical side of the degree includes internships, workshops and case studies, as well as regular meetings with experts and practitioners, where students can ask professionals about their everyday work. Students can also take part in projects and initiatives connected with international cooperation. The international student group is part of the experience as well, since working in a multicultural environment begins in the classroom.

⇑What graduates should be able to do

After 6 semesters, graduates are expected to:

  • analyse contemporary global processes,
  • communicate effectively in multicultural settings,
  • negotiate and build professional relationships at an international level,
  • use organisational, business and intercultural competences in practice,
  • compete on the labour market both in Poland and abroad.

⇑Where graduates can work

The university lists international cooperation departments, marketing, foreign trade, international customer service and tourism as typical areas of work, along with organisations that run international projects. Graduates may find jobs in private companies, international organisations, public institutions, service firms and businesses expanding into foreign markets.

Current admission rules and fees are best checked with the university’s admissions office, as they differ between recruitment rounds.

⇑Summary

International Relations at WSB University is a degree for people who want to understand how the world works and, at the same time, learn how to do business in it. Six semesters in English combine economics, politics and law with marketing, foreign trade and negotiation, while two specialisations let students lean towards international business or international tourism.

The practical elements, contact with practitioners and an international group of students make the programme a reasonable choice for those who picture their career in a multicultural environment rather than in one local market.

Aptitude Test

studenci-projekt-grupowy-awsb-tekst
Answer all the questions and find out whether International Relations (International Business, Trade and Marketing) is the right programme for you! (test)

10 questions · two minutes

1. How closely do you follow international news?

2. Imagine working in a team with people from five different countries. How do you feel about it?

3. A friend asks you to help sell a product to customers abroad. What is your first reaction?

4. Which of these school subjects did you enjoy most?

5. Do you like negotiating, for example when buying something or planning a trip with friends?

6. How do you react when someone from another culture behaves in a way that surprises you?

7. Would you be comfortable studying and communicating every day in English?

8. How do you see marketing?

9. Which working environment attracts you most?

10. What motivates you most to take up these studies?


published: 2026-10-19
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