From the stands to the boardroom: Sport Management master's in English at AWFiS Gdańsk + test (Akademia Wychowania Fizycznego i Sportu im. Jędrzeja Śniadeckiego w Gdańsku) - Ideas for English-language studies in Poland - Explore English-taught programmes in Poland (articles)

Contents

⇑Sport as an industry

Sport Management at AWFiS Gdańsk is a second-cycle (master's) programme with a practical profile. It is delivered full-time, lasts two years and is taught in English. The studies focus on work in the sport industry: managing sport organisations and teams, managing sport infrastructure and organising sport events.

According to the university, graduates are prepared to work both with professional athletes and with everyone else who wants to practise sport. In other words, the programme looks at sport not only from the perspective of the pitch, but also from the office where clubs, venues and events are planned.

⇑Who teaches

AWFiS describes itself as the only sports university in Pomerania where classes are taught both by recognised scientists and highly qualified specialists, as well as by coaches of Olympic and national teams and outstanding athletes. For a student of management, this means learning from people who know how sport works from the inside.

⇑A practical approach

The university emphasises that combining academic knowledge with practical skills is what makes its graduates stand out from those of similar fields, especially sport studies and management and marketing. The programme concentrates mainly on the practical side of how sport activities function.

⇑What you will be able to do

The master's degree in sport management builds a set of very specific competencies. Graduates learn how to:

manage various types of sport organisations,
design and build a sports brand,
select and implement marketing activities in sport,
organise sponsorship,
use public relations tools and techniques in managing sport organisations,
set up independent business and social activities in sport.

⇑Language as a working tool

Since the programme is taught in English, language skills develop along the way. Graduates reach the B2 level of the Common European Framework of Reference for Languages and can use specialist vocabulary in their professional activity. For an international career in sport, this is a practical advantage.

⇑Career paths

The list of potential employers is broad. Graduates can work:

in sport organisations – sections, clubs, unions, associations, leagues and federations,
in companies that build and manage sport facilities,
for producers and distributors of sport equipment and related goods, such as gadgets, souvenirs or computer games,
in sport agencies representing organisations and athletes in commercial relations,
in consulting companies and sport marketing agencies providing sponsorship or marketing research services,
in the sports media and in government and local government authorities.

⇑Who it is for

The programme suits graduates who love sport but see themselves on the organisational side: in a club office, a marketing agency or an event team. It helps to enjoy working with people, to think in terms of brands and budgets, and to communicate confidently in English. Candidates should check current admission requirements, including the required B2 certificate of English, directly with the university, as they may change between intakes.

⇑Summary

Sport Management at AWFiS Gdańsk is a two-year, full-time, practical master's programme taught in English. It prepares graduates to manage sport organisations, venues and events, build sports brands, handle marketing, sponsorship and PR, and start their own ventures in sport – in clubs, federations, agencies, media and public administration.

From the stands to the boardroom: Sport Management master's in English at AWFiS Gdańsk + test