Some people see a problem and immediately start sketching a solution, a campaign or a better way to organise a team. Creative Management at Collegium Da Vinci in Poznań is a bachelor's programme taught entirely in English that combines marketing, management, innovation and personal development, and lets students shape a large part of their own curriculum – and at the end you can check whether this blend of business and creativity suits you.
Creative Management is a first-cycle programme that ends with a bachelor's degree. It lasts three years (six semesters), is offered in full-time mode and is taught in English, which makes it a natural choice for international students and for Polish students who want to work in a global environment from day one.
The programme gives broad knowledge of how markets and companies work, how modern marketing is done and how teams are organised and led. The emphasis is on putting that knowledge to use rather than simply memorising it.
According to the university, graduates are prepared to:
Core subjects include an introduction to creative management, psychology and communication in the management process, marketing, economics for managers and business leadership.
This is the feature that sets the degree apart. Instead of a fixed list of specialisations, students pick up to ten elective modules on top of the core curriculum, and the choices they make decide where they finally specialise. The list of electives is adjusted over time to follow market trends and the needs of employers.
Past students have chosen, among others, branding, design thinking, innovation management from idea to implementation, marketing communications, negotiation and selling strategies for creative concepts, project management methods and relationship marketing.
One of the directions students can build is service design management. By combining modules such as design and trends, service business design, sustainable development in business practice, creating a service brand and agile project management, they learn to design new services, improve existing ones and focus on the real needs of users.
This path leads towards roles like project leader, product manager, product owner, innovation manager or change management manager.
Classes are run by lecturers who are practitioners in their fields. Much of the learning happens through projects, often interdisciplinary ones, and through case studies of real projects that have succeeded on the market. Each programme at CDV also works with business partners from its industry.
Internships are a big part of the degree – 960 hours spread over semesters two to six. The university's Career Office helps students get in touch with partner companies.
The first year includes an introduction to university life, tutoring with a personal tutor and predisposition tests that help students discover their strengths. A humanities module adds perspectives on why people behave as they do and how to use that knowledge in business. The programme also puts weight on the so-called competences of the future.
The university describes the ideal candidate as someone who is open to new things, enjoys teamwork, has a leader's nature, likes planning, thinks outside the box and likes turning knowledge into concrete action – a bit of a humanist and a bit of a scientific mind. Current students came from very different backgrounds, from maths and physics to history, journalism, IT and tourism.
Graduates can work in start-ups and corporations, in companies developing new products and services, in advertising, digital and PR agencies, in marketing departments of any industry, in strategy and planning departments and in consulting firms. Running their own business is another option.
Admission rules and fees differ between intakes, so it is worth checking the current details on the university's website.
Creative Management at Collegium Da Vinci is a three-year bachelor's programme in English for people who want to combine marketing, management and innovation. Its strongest points are the freedom to build an individual curriculum from elective modules, project-based learning with practitioners and a large amount of internship time that brings students close to real business.
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