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Master sport management at the Gdansk University of Physical Education and Sport + test

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The sports industry is expanding, creating diverse career opportunities for those who understand the business behind the game. The two-year, full-time master's degree in sport management at the Gdansk University of Physical Education and Sport is an ideal path for those wanting to shape professional and recreational sports. This second-cycle program strongly focuses on practical industry skills, stepping away from purely theoretical concepts.

Table of contents

A practical approach to the sports business

The Gdansk University of Physical Education and Sport (GUPES) offers a practical profile course tailored for the modern sports market. It focuses directly on the daily mechanics of sports organizations, managing sports infrastructure, and comprehensive event organization.

The curriculum prepares graduates to collaborate with professional athletes as well as everyday people who enjoy staying active. By combining academic knowledge with real-world applications, the program significantly stands out from traditional sport or general management and marketing faculties.

Learning directly from industry professionals

A major advantage of this university in Pomerania is its teaching staff. Classes are conducted by recognized scientists alongside highly qualified specialists actively working in relevant fields.

Students learn directly from experienced coaches of Olympic and national teams, as well as outstanding athletes. This approach provides first-hand insights into the actual realities of functioning within sports activities.

High positions in academic rankings

The university holds a stable position in global and national academic assessments. According to the Shanghai Ranking’s Global Ranking of Sport Science Schools and Departments for 2020-2025, GUPES is considered one of the best sports universities in Central and Eastern Europe.

Additionally, the Perspektywy magazine ranking consistently placed the institution second among all sports universities in Poland from 2019 to 2025.

Core competencies for the modern market

Graduates acquire a master’s degree and practical skills necessary to manage various types of sports organizations. The studies emphasize specific abilities that are highly valued by employers in the industry.

Key competencies acquired during the program include:

  • Designing and building a recognizable sports brand.
  • Selecting and implementing targeted marketing activities.
  • Organizing sponsorships and effectively using public relations tools.
  • Setting up independent business ventures and social activities in sport.

Diverse career opportunities

After completing the second-cycle studies, graduates find employment in many different sectors of the sports industry. They often work in sports sections, clubs, unions, leagues, and federations.

Career paths also include companies building and managing sports facilities, as well as producers of sports equipment, gadgets, and computer games. Graduates can work in agencies representing athletes, consulting companies, sports media, or within government and local authorities.

Mastering specialized professional language

The program ensures that graduates maintain a solid linguistic foundation for their future careers. Students will know a foreign language at the B2 proficiency level of the Common European Framework of Reference for Languages.

Most importantly, they learn to confidently use specialized industry vocabulary. This specific skill enables seamless communication in international professional activities and commercial relations.

How to join the program

Foreign candidates interested in joining these English-language studies must meet specific admission criteria. The entire recruitment process is handled through the digital IRK system, where applicants must register effectively and attach a complete set of documents.

A formal requirement is the confirmation of English language skills at the B2 level for the second cycle of study. The recruitment window opens on March 16, 2026, and closes on September 9, 2026.

Summary

The sport management master's program at GUPES provides comprehensive preparation for a dynamic career in the sports industry. With a strong emphasis on practical skills, diverse career prospects, and high academic rankings, students are well-equipped for the job market. Candidates should ensure they have B2 English confirmation and complete the necessary IRK registration between March and September 2026.

Aptitude Test

Answer all the questions and see if Sport Management is the right path for you!

1. Do you want to develop advanced strategic skills for managing modern sports organizations and facilities?

2. How interested are you in sports marketing, global sponsorships, and corporate brand management?

3. Will dedicating two years to this Master's program help you achieve top leadership roles in the sports industry?

4. Are you prepared to analyze complex financial data, budgets, and investments for sports clubs or major events?

5. Do you wish to deepen your understanding of sports law, contracts, and international sports regulations?

6. Are you interested in the sociological and psychological aspects of leading teams and managing athletes?

7. How do you feel about managing and executing large-scale, international sporting events?

8. Are you ready to use advanced data analytics to improve fan engagement and operational efficiency in sports?

9. Do you see this Master's degree as a great opportunity to build a strong professional network in the global sports sector?

10. What motivates you the most to pursue advanced studies in Sport Management?


published: 2026-08-21
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