Online retail today involves more than just adding products to a digital cart. It is a complex ecosystem of digital marketing, consumer behaviour analysis, and the management of online operations. In response to market needs, Łazarski University offers an E-Commerce Management specialisation within its Management programme. This course is distinguished by its approach, moving away from traditional lectures to focus on intensive practice delivered in three distinct stages: projects, simulations, and a mandatory, extensive internship.
The bachelor's degree studies for this specialisation last three years and are conducted entirely in English. This is intended to prepare students for work in the international business environment characteristic of the e-commerce industry. The programme is designed around three separate phases, each dominating a different academic year and focusing on a different method of knowledge acquisition.
The first year of study centres on the Problem-Based Learning (PBL) method. In practice, this means students complete two large projects, one per semester. Each project requires them to apply knowledge from the various courses included in that semester's curriculum. This formula aims to teach the integration of information from different fields and its practical application to solve a specific business problem.
After acquiring a theoretical foundation and initial project experience, students move on to the knowledge consolidation stage. The second year of studies is marked by participation in two computer simulation games. This environment allows students to test business, marketing, and operational strategies in practice. The simulations provide the opportunity to make decisions in market-like conditions without incurring real financial risk.
The final year of study involves almost complete immersion in a professional environment. The programme includes the completion of 720 hours of internship. The Faculty ofEconomics and Management supports students in this process through initiatives like the Career 360 project. This is a key part of the studies, allowing students to use the skills acquired during the first two years in real business conditions and often serving as a direct entry into the job market.
The curriculum covers key topics essential for effective management in digital commerce. Students explore the intricacies of digital marketing strategies, learn to analyse complex online consumer behaviours, and become familiar with methods for managing online operations. A strong emphasis is placed on understanding and leveraging the latest technologies and innovative practices that drive sales and build positive customer experiences.
The university notes that alongside subject-specific knowledge, the programme also develops soft skills. The curriculum includes dedicated workshops and classes focused on these competencies. Furthermore, elements related to responsible business education are integrated into the courses. Students are introduced to topics such as business ethics, sustainable development, and corporate social responsibility/ESG concepts.
The E-Commerce Management programme is aimed at individuals who are comfortable in the online environment and wish to learn how to professionally establish and manage an online business. It is an option for candidates with creative business ideas who are motivated to learn through hands-on experience. The studies are intended to attract people who want to understand the logic, strategies, and business models behind online sales success.
During their studies, students have the opportunity to use modern educational resources, including guest lectures by experts from outside the university. The programme also facilitates obtaining certificates that are valued in the job market, such as the Google Digital Marketing & E-commerce Professional Certificates and courses available on Coursera. Students can also participate in various projects carried_out at the faculty, which may be credited towards their mandatory internships.
Graduates of this specialisation are prepared to take on roles in numerous positions within the rapidly growing industry. They can pursue careers as:
E-Commerce Experts
Business Analysts or Consultants
Marketing, PR, or Branding Experts
SEO (Search Engine Optimisation) or UX (User Experience) Specialists
Logistics Coordinators
Consumer Advisors
Online Customer Service Advisors
Online Business Entrepreneurs
The E-Commerce Management specialisation at Łazarski University is a three-year bachelor's programme taught in English. It is defined by its three-stage structure, which places a strong emphasis on practical experience: from project-based learning (PBL) and business simulations to a 720-hour block of intensive internships. The programme aims to prepare graduates for specialist and managerial roles in the global digital commerce sector.
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