Marketing Management is a specialisation within the Management programme at Lazarski University in Warsaw, a two-year master's course taught in English. It prepares you for leadership roles in marketing, such as Head of Marketing or Chief Marketing Officer.
The programme combines strong managerial foundations with current developments in marketing, communication and digital environments. You study strategic management, managerial economics, sales management and business law.
On top of that you build advanced competencies in brand innovation, digital marketing, consumer research and marketing logistics, while courses in leadership, coaching and mentoring develop how you lead teams, run projects and negotiate. Along the way you meet topics such as AI-driven growth and customer insights, green marketing and marketing in the MICE sector.
Classes concentrate on areas such as:
The emphasis is on practical application, through interactive discussions, case studies, individual assignments and group projects. The final semester includes an internship alongside the thesis seminar. Classes take place in the afternoons, so you can combine the studies with work or with another field of study.
Classes preparing you for Agile certificates are part of the programme, adding a recognised credential to your management skills.
After graduation, or even while studying, you can develop professionally in marketing analytics, communication, social media, public relations, online advertising, e-commerce and marketing consultancy.
Based on the programme pages at lazarski.pl.
