Warsaw, Poland

E-commerce and Marketing Management
(field of studies: Management)

Bachelor's

Table of contents

E-commerce and Marketing Management at ARŁ »
Why choose the E-commerce and Marketing Management specialisation at Lazarski University in Warsaw? »
Test: Is E-commerce and Marketing Management the right fit for you? »
Definitions and quotes »

⇑E-commerce and Marketing Management at ARŁ

Field of studies: Management

Language: English Studies in English

Subject area: economy and administration

Kind of studies: full-time studies

Description:
pl

University website: www.lazarski.pl/en

⇑Why choose the E-commerce and Marketing Management specialisation at Lazarski University in Warsaw?

Dlaczego warto studiować w Akademii Łazarskiego w Warszawie

Why study it:

Programme: three stages of practical learning
Specialisation: brands, consumers and online sales
Qualifications: digital marketing certificates
After graduation: marketing, e-commerce, consulting

E-commerce and Marketing Management is a specialisation within the Management programme at Lazarski University in Warsaw, taught in English over three years of full-time bachelor's studies. It is for you if you want a career where marketing, digital communication and online business meet.

Programme: three stages of practical learning

The programme is built around three stages:

first year: problem-based learning, with a project each semester in which you apply what you learn to practical challenges
second year: a computer simulation game that consolidates your knowledge and sharpens decision-making
third year: a long internship, with the option to join the Career 360 project offered by the faculty

Specialisation: brands, consumers and online sales

The specialisation teaches you to create marketing strategies, analyse consumer behaviour, manage brands, develop online sales models and improve customer experience across digital channels. Dedicated courses include consumer journey in e-commerce, AI in marketing, technology and innovation in e-commerce, digital marketing, and market research and positioning. Many classes are taught by business practitioners, and workshops develop soft skills such as communication and teamwork. Business ethics, sustainable development and corporate social responsibility are built into the curriculum. In the first year you also take introductory programming and digital business courses, and later you cover legal and financial aspects of management, such as corporate and business law, management accounting and corporate finance.

Qualifications: digital marketing certificates

Certificates related to digital marketing and e-commerce are among the credentials you can earn during your studies, adding to your profile on the job market.

After graduation: marketing, e-commerce, consulting

Graduates are prepared for careers in areas such as:

digital marketing and marketing analytics
social media, communication, PR and branding
e-commerce and online business development
SEO, UX and internet advertising
business analysis, consulting and customer experience
entrepreneurship

Based on the programme pages at lazarski.pl.

⇑Test: Is E-commerce and Marketing Management the right fit for you?

⇑Definitions and quotes

E-Commerce

E-commerce is the activity of buying or selling of products on online services or over the internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.

Wikipedia

Management

Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.

Wikipedia

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Marketing Management

Marketing management is the directing of an organization’s resources to develop and implement the best possible strategy in order to reach its desired consumer segment with the goal of maximizing sales of a particular product or service.

Wikipedia

Management

It is better to first get the right people on the bus, the wrong people off the bus, and the right people in the right seats, and then figure out where to drive.

Jim C. Collins (2001). Good to Great: Why Some Companies Make the Leap...and Others Don't p. 41.

Wikiquote

Marketing

Ads are the cave art of the twentieth century.

Marshall McLuhan (1911-1980), Culture Is Our Business (1970)

Wikiquote

Marketing

Give them quality. That's the best kind of advertising in the world.

Milton Hershey. Interview with Abe Heilman, 1953. Paul Wallace Research Collection, Accession 97004, Box 2, Folder 24; Hershey Community Archives, Hershey, PA, USA.

Wikiquote