Field of studies English in E-Business (studies in English) - WSB University (Akademia WSB), AWSB (Dąbrowa Górnicza) - Study Bachelor's and Master's in English in Poland

1. You need to write a product description in English for an online shop. What do you focus on?

Language that suits the target audience, keeping it concise, keywords for search engines and whether it makes people want to buy. Getting the grammar right. Run an existing text through a machine translator and leave it at that.

2. A company wants to launch its website in a new English-speaking market. What do you advise?

Localisation rather than just translation: adapting the vocabulary, tone, variety of English and cultural references to the audience. A careful translation of the existing content. Leave the site as it is – English is English.

3. An unhappy customer posts a scathing review in English on the company’s social media. How do you reply?

Calmly and professionally: acknowledge the problem, offer a solution and move the conversation to a private channel. Post a short, standard reply. Delete the comment.

4. Classes will be taught in English in an international group, and you’ll create projects – campaigns or websites, say – with people from different countries. How does that sound?

Great – it’s just like working in a real e-business team, and different perspectives will help me write content that works for audiences worldwide. Fine, though working with people who communicate in different ways may be tricky at first. I’d rather work on my own, at my own pace.

5. You’re comparing marketing emails from two companies. What do you analyse?

Structure, tone, vocabulary, calls to action and how the language shapes the brand’s image. Which one looks nicer. I don’t read marketing emails.

6. How do you approach tools that generate or translate text automatically?

I use them with care – I know where they go wrong and always check and edit the output. I use them because they save time, and rarely edit what they produce. I don’t use them and don’t intend to.

7. How interested are you in how online business works – marketing, sales, analytics?

Very – I want to understand how language affects sales and customer engagement. A bit, but I’d rather focus on the language itself. Not at all – literature is all I’m interested in.

8. On a placement, you have to put together an English newsletter for customers in several countries. How do you go about it?

Use clear, international English, avoid idioms that might trip up non-native readers and check which content gets the most engagement. Write it the way I’d write to friends. Copy the text from the last issue.

9. Two versions of a website headline get different numbers of clicks. What do you do with that?

Work out what it was about the wording that worked better and test further variations. Keep the better one without asking why. I don’t pay attention to that kind of data.

10. What motivates you most to pursue a Master’s degree in English in E-Business?

The chance to combine advanced English with e-business know-how and work on communication, content and marketing for online companies. The belief that good English is useful in any job. I’m not sure it’s for me

English in E-Business
(field of studies: English in Management)

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English in E-Business(field of studies: English in Management)

⇑English in E-Business at AWSB

⇑Test: Is English in E-Business the right fit for you?

Go to:

Contact:

English in E-Business
(field of studies: English in Management)