WSB Merito University in Chorzów offers Marketing and Sales as a bachelor's programme taught in English, with classes held on weekdays or in a hybrid format that combines online lectures and classroom exercises. It is aimed at school-leavers who want to learn how to promote products and services and who are comfortable studying business in a second language.
The core of the programme is practical marketing and sales know-how. You work through marketing research, consumer behaviour, brand management, marketing planning and marketing communications, and you study the psychology of sales and marketing. Sales techniques are covered for both online and traditional channels, with negotiations in business and modern technologies in sales and marketing alongside them.
Digital tools get real attention too. You learn to use platforms such as Brand24 and PROWLY for public relations work and media monitoring, and you practise building creative advertising campaigns. Project management, the protection of intellectual property rights and an introduction to the thesis round off the core subjects.
You choose between two specialisations: Innovative Marketing and Sales Strategies and Techniques. The specialisation classes include e-marketing, marketing automation, public relations and sales on social media, alongside customer care, sales strategies and planning, and distribution logistics on domestic and international markets. They are listed for both paths together, so check the programme for the exact split between the two.
Experience and degree
The programme points towards roles such as:
Based on the programme pages at merito.pl.
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