Warsaw, Poland

Digital Marketing
(field of studies: Master in Management)

Master's
Table of contents
Digital marketing studies

⇑Digital Marketing at Kozminski University

Field of studies: Master in Management
Language: EnglishStudies in English
Subject area: economy and administration
Kind of studies: full-time studies, part-time studies
  • Description:

  • pl
University website: www.kozminski.edu.pl/en/

⇑Test: Is Digital Marketing the right fit for you?

marketing-graduates-reviewing-campaign-charts-on-laptop-test

10 questions · two minutes

1. You inherit a campaign with a high click-through rate, but conversions keep falling. What do you do?

2. The board asks you for a digital strategy with a limited budget. How do you approach it?

3. New privacy rules restrict third-party cookies. How do you react?

4. Seminars, case studies and group projects are in English, with marketers from many countries. How does that sound?

5. How do you treat the results of an A/B test?

6. You lead a copywriter, a designer and a performance specialist, and their deadlines clash. What do you do?

7. A competitor’s campaign built around a social cause goes viral. What do you take from it?

8. Would you like to write a thesis on, say, how recommendation algorithms shape consumer choices?

9. A client’s post sparks a wave of angry comments overnight. How do you respond?

10. What motivates you most to pursue a Master’s degree in Digital Marketing?

⇑Definitions and quotes

Digital
Digital usually refers to something using digits, particularly binary digits.
Digital Marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
Marketing is far too important to be left only to the marketing department!.
David Packard cited in Philip Kotler (2000), Marketing Management, Millenium Edition. p. 13
Marketing
By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.
Bill Hicks (1961 - 1994), "Revelations" (1992)
Marketing
The flaw of target marketing is that it assumes people are indifferent to variety. Suburban white boys won't listen to Rap because supposedly they can't relate to urban black youths hopping around to all beat and no melody. What we get is music segregation on the airwaves and the record racks.
Richard Menta, in: Three Lawsuits and a Funeral - 11/30/2001

Contact:

Jagiellonska St. 57/59
03-301 Warsaw, Poland
phone: +48 22 519 22 69
admission@kozminski.edu.pl
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