Warsaw, Poland

Cognitive Science – Technology, Communication, Design

Bachelor's
Table of contents

⇑Cognitive Science – Technology, Communication, Design at PJATK

Language: EnglishStudies in English
Subject area: social
Kind of studies: full-time studies
  • Description:

  • pl

⇑Test: Is Cognitive Science – Technology, Communication, Design the right fit for you?

Cognitive-Science-Technology-Communication-Design-test-young-designers-making-sketches-in-office

10 questions · two minutes

1. You’re using a new app and can’t find an important feature. What goes through your mind?

2. Do you ever wonder why some things stick in your memory effortlessly while others vanish almost straight away?

3. Which school project would you pick?

4. On this programme you’ll read texts on psychology, computing and design in English and work on projects with students from all over the world. How does that sound?

5. The voice assistant on your phone completely misunderstands your question. What interests you about that?

6. You need to design a poster that grabs students’ attention in a busy school corridor. How do you go about it?

7. How do you feel about combining maths or computing with the humanities?

8. A friend asks what you think of his sports club’s website. What do you do?

9. A conversation about artificial intelligence turns to whether machines can think. How do you react?

10. What motivates you most to study Cognitive Science – Technology, Communication, Design?

⇑Definitions and quotes

Cognitive Science
Cognitive science is the interdisciplinary, scientific study of the mind and its processes. It examines the nature, the tasks, and the functions of cognition (in a broad sense). Cognitive scientists study intelligence and behavior, with a focus on how nervous systems represent, process, and transform information. Mental faculties of concern to cognitive scientists include language, perception, memory, attention, reasoning, and emotion; to understand these faculties, cognitive scientists borrow from fields such as linguistics, psychology, artificial intelligence, philosophy, neuroscience, and anthropology. The typical analysis of cognitive science spans many levels of organization, from learning and decision to logic and planning; from neural circuitry to modular brain organization. The fundamental concept of cognitive science is that "thinking can best be understood in terms of representational structures in the mind and computational procedures that operate on those structures."
Communication
Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.
Design
Design is the creation of a plan or convention for the construction of an object, system or measurable human interaction (as in architectural blueprints, engineering drawings, business processes, circuit diagrams, and sewing patterns). Design has different connotations in different fields (see design disciplines below). In some cases, the direct construction of an object (as in pottery, engineering, management, coding, and graphic design) is also considered to use design thinking.
Science
Science (from Latin scientia, meaning "knowledge") is a systematic enterprise that builds and organizes knowledge in the form of testable explanations and predictions about the universe.
Technology
Technology ("science of craft", from Greek τέχνη, techne, "art, skill, cunning of hand"; and -λογία, -logia) is first robustly defined by Jacob Bigelow in 1829 as: "...principles, processes, and nomenclatures of the more conspicuous arts, particularly those which involve applications of science, and which may be considered useful, by promoting the benefit of society, together with the emolument [compensation ] of those who pursue them" .
Design
Good design looks right. It is simple (clear and uncomplicated). Good design is also elegant, and does not look contrived. A map should be aesthetically pleasing, thought provoking, and communicative
Arthur H. Robinson (1953) Elements of Cartography p. 318
Science
We’ve arranged a global civilization in which most critical elements profoundly depend on science and technology. We have also arranged things so that almost no one understands science and technology. This is a prescription for disaster. We might get away with it for a while, but sooner or later this combustible mixture of ignorance and power is going to blow up in our faces.
Sir Ernest Rutherford from The Demon-Haunted World: Science as a Candle in the Dark (1996), 26.
Design
From a structural point of view, design is totally useless... I tried to give my products a little sense and energy. But even when I gave the best of myself, it was absurd.
Philippe Starck (2008) in: "Les doutes existentiels de Philippe Starck", Marie-Douce Albert, Le Figaro, March 28, 2008, p. 32

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