Nowy Sącz, Poland

Event Manager
(field of studies: Management)

Bachelor's
Table of contents
foto-pettine-PXYXdSoQFM8-unsplash

⇑Event Manager at WSB-NLU

Field of studies: Management
Language: EnglishStudies in English
Subject area: physical education, tourism, services
Kind of studies: full-time studies
  • Description:

  • pl
University website: www.wsb-nlu.edu.pl/en

⇑Why choose the Event Manager specialisation at WSB-NLU?

dlaczego-warto-studiowac-w-WSB-NLU
Why study it:

Event Manager – also called Event Organisation Specialist on the university's page – is a specialisation of the bachelor's degree in Management at Akademia WSB-NLU in Nowy Sącz, six semesters of full-time study on campus, Monday to Friday. It is for people who like being among crowds, cope well under pressure and want to organise sports events, concerts, fairs, conferences and public speeches.

Programme: people, ideas and projects

Alongside the basics of economics and organisation, you study:

  • Introduction to Psychology and Interpersonal Communication
  • Critical and Creative Thinking, and Negotiations
  • Event Organisation, taught as a case study
  • Project Management and Human Resource Management
  • Social media, Marketing Research, and Reporting and Data Analysis

Specialisation: running an event from budget to gala

Skills in brief

  • Budgetsplanning, coordinating and settling event project budgets and keeping project documentation
  • Partnersworking with production houses, media houses and creative agencies
  • Formatsfairs, conferences, industry and internal events, picnics, outdoor events and galas
  • Areasmarketing, finance, strategy, operations, event design and HR

Placements: behind the scenes of real events

The programme was created by experts and practitioners in event organisation, and you are taught by people who run large-scale events every day. You also take an active part in organising events connected with WSB-NLU – sports events, cooking workshops, charity fundraisers and interactive themed meetings – so you see the backstage side while still studying. Dedicated case studies teach you creative and quality supervision of an event.

Languages: English and Polish

English and Polish language classes are part of the specialisation – foreign-language proficiency matters when planning, coordinating and delivering events.

After graduation: from assistant to event manager

You can start as an event organisation assistant or junior events specialist and go on to work as an event manager, wedding planner, or organiser of concerts, sports events and trade fairs.

Industry events and press conferences are another option.

As of the 2026/27 admissions, based on the programme pages at wsb-nlu.edu.pl.

⇑Test: Is Event Manager the right fit for you?

students-setting-up-an-event-hall-with-stage-lights

10 questions · two minutes

1. Your friend’s birthday party is in two weeks and nobody has planned anything. What do you do?

2. An hour before a conference starts, the keynote speaker’s train is delayed. How do you react?

3. How do you feel about working evenings and weekends, when most events take place?

4. The stage for a student festival costs more than your budget allows. What do you do?

5. Would you enjoy designing the atmosphere of an event – lighting, music, décor and the flow of guests?

6. The programme is taught in English, and you’ll organise projects with students from many countries. How do you see that?

7. How do you feel about calling venues, caterers and sponsors to negotiate a deal?

8. You need to make sure people actually turn up to a new event. What’s your plan?

9. The event is over and the guests have gone home. What next?

10. What motivates you most to study Event Manager?

⇑Definitions and quotes

Manager
The man in charge must concern himself with details. If he does not consider them important, neither will his subordinates. Yet “the devil is in the details.” It is hard and monotonous to pay attention to seemingly minor matters. In my work, I probably spend about ninety-nine percent of my time on what others may call petty details. Most managers would rather focus on lofty policy matters. But when the details are ignored, the project fails. No infusion of policy or lofty ideals can then correct the situation.
Hyman G. Rickover (1992) The Rickover Effect
Manager
Managers are to information as alcoholics are to booze. They consume enormous amounts, constantly crave more, but have great difficulty in digesting their existing intake.
Robert Heller (1975) "Research in light of a dark tunnel" Audit AGB research. London, Spring 1973
Manager
When a manager asks for hard data, that's usually just his way of saying no.
Ward Cunningham (2004) Geek Noise

Contact:

ul. Grunwaldzka 17
33-300 Nowy Sącz
tel. +48 18 44 99 100
Privacy Policy