Łódź, Poland

E-Politics and Public Relations in the Public Sphere
(Political Science)

Bachelor's
Table of contents
E-Politics and Public Relations in the Public Sphere

E-Politics and Public Relations in the Public Sphere at AHE Łódź

Field of studies: Political Science
Language: EnglishStudies in English
Kind of studies: full-time studies
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Why study E-Politics and Public Relations in the Public Sphere at AHE?

global-network-connection-modern-world-technology
Why It's Worth It:

A synergy of technology and public relations

The BA in Political Science program at the Akademia Humanistyczno-Ekonomiczna w Łodzi offers a unique educational path, with a particular focus on the e-Politics and Public Relations in the Public Sphere specialization. This track allows students to explore the vital intersection of technology, modern politics, and communication strategies. By combining theoretical knowledge with the demands of the digital age, the university prepares future experts to navigate the complexities of the contemporary public arena.

Digital democracy and modern campaigns

Participants of the program dive deep into the realm of e-politics and the evolving structures of digital democracy. A significant portion of the curriculum is dedicated to understanding how social media and online platforms are utilized in political campaigns to mobilize voters and shape social movements. This knowledge is essential for anyone aiming to understand how political power is sought and maintained in the twenty-first century.

Strategic communication in the public sphere

The specialization places a strong emphasis on public relations practices and their profound influence on public opinion. Students learn how professional communication strategies can impact policy-making processes and build a lasting image for political and social entities. This training enables future graduates of AHE to craft messages that resonate with diverse audiences while maintaining ethical standards in information dissemination.

Developing analytical and negotiation skills

Beyond the digital focus, the studies foster a comprehensive set of analytical and negotiation skills. Through stimulating coursework and lively discussions, students are encouraged to engage in critical thinking regarding global political issues. This intellectual rigor ensures that they can evaluate complex scenarios, predict potential outcomes, and propose effective solutions in a rapidly changing international environment.

Expert guidance and academic community

The educational process is led by experienced faculty members who are recognized for their expertise in political science. These mentors provide valuable insights into the dynamics of the global political landscape and support students in their individual research projects. Being part of the academic community at the Academy allows for the exchange of thought-provoking ideas and the building of professional networks.

Engagement with diverse stakeholders

One of the key competencies gained during the studies is the ability to effectively engage with a wide range of stakeholders in the public sphere. Students acquire the tools necessary to navigate the digital landscape, ensuring they can communicate with government officials, media representatives, and the general public. Such versatility is highly valued in the modern job market, where adaptability and cross-sector communication are paramount.

Broad professional perspectives

Graduates are well-equipped to pursue successful careers in various sectors, including government administration, international organizations, and advocacy groups. The program also opens doors to the private sector, particularly in consulting and corporate communications. With a solid foundation in political systems and policy-making, alumni can take on leadership roles and contribute to shaping the future of global politics.

Test: Is E-Politics and Public Relations in the Public Sphere the right fit for you?

E-Politics and Public Relations in the Public Sphere test

Answer all questions and find out if E-Politics & Public Relations in the Public Sphere suit you!

1. How comfortable are you engaging in online political discussions?

2. To what extent do you follow digital campaign strategies?

3. How would you rate your ability to craft clear and persuasive messages?

4. Are you interested in analyzing social media metrics to gauge public opinion?

5. How adept are you at coordinating online outreach or virtual events?

6. Do you stay calm and responsive when online controversies emerge?

7. How important is ethical digital communication to you?

8. Are you keen on collaborating with experts from tech and journalism?

9. How motivated are you to influence public debate through digital channels?

10. To what degree do you enjoy exploring new digital tools for public engagement?

Definitions and quotes

Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
Public Relations
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as PIOs and nongovernmental organizations, and nonprofit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager.

Contact:

ul. Sterlinga 26
90-212 Łódź
More information is available at:
+48 42 63 15 840 / +48 42 63 15 841
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