WSB Merito University in Lodz runs Marketing and Sale as a second-cycle (Master's) programme available in Polish and English. It is aimed at graduates of a first-cycle degree who want to plan marketing activity and manage sales.
The programme trains you to design marketing strategies that grow a company and lift sales on domestic and international markets. You learn how to manage sales processes so that commercial teams reach their targets in different industries, and you pick up practical digital marketing skills for running online campaigns and promoting brands.
Alongside this come the psychology of persuasion, strategic management and financial management for budget decisions. Selected subjects include Modern Management Concepts, Managerial Economics, Business Negotiations, Forecasting in Decision-making, Process Management, Management Accounting and Entrepreneurship and E-business. The studies close with a Master's seminar.
Marketing in the digital economy is the specialisation available here, and it is the one the compulsory English-language subject in the fourth semester is tailored to.
Language skills grow through subjects taught in English:
Teaching draws on group projects, simulations, case studies and talks by practitioners. After the degree you can work as a marketing specialist planning promotional campaigns and market analysis, or as a sales manager setting targets for a commercial team. Other roles include digital marketing specialist, account manager responsible for client relationships, PR specialist shaping a company's image and media contacts, and marketing analyst who tracks trends and prepares reports for decision-makers.
Based on the programme pages at merito.pl.
