Marketing and Sales

1. Sales of a product line your team manages have been falling for three quarters in a row. Where do you start?

2. You’re asked to set targets and a commission scheme for a sales team. How do you approach it?

3. How do you approach research on consumer behaviour?

4. A key client threatens to move to a competitor unless you cut your prices. What do you do?

5. The programme is taught in English, and your group includes graduates and professionals from different countries. How do you see that?

6. Marketing says sales ignores its leads; sales says the leads are poor. How do you respond?

7. You have a limited budget and three possible channels for a product launch. How do you choose?

8. Would you like to manage a team of salespeople or marketers?

9. A competitor launches a cheaper copy of your best-selling product. What is your first move?

10. What motivates you most to pursue a Master’s degree in Marketing and Sales?