Applied Communication – Event and Influencer Marketing
(field of studies: Promotional and Branding Communication – Advertising, Branding, Public Relations)

1. During an agency internship, you’re asked to pitch a launch concept for a new product aimed at young customers. Where do you start?

2. A brand wants to partner with an influencer. What do you look at first?

3. The day before a major event, your sound supplier pulls out. How do you react?

4. How do you judge whether a campaign with online creators has worked?

5. The programme is taught in English, your classmates come from many countries, and together you’re building a campaign for a brand active in several markets. How do you feel?

6. An influencer you’re working with posts something controversial and a storm breaks online. What do you do?

7. Are you interested in the ethical and legal side of marketing – labelling sponsored content, for example?

8. What experience do you have of organising events – at university, in a student society or at work?

9. When you scroll through social media, what interests you most?

10. What motivates you most to pursue a Master’s degree in Applied Communication – Event and Influencer Marketing?