Field of studies Media Content Creation (studies in English) - University of Wroclaw (Uniwersytet Wrocławski), UWr (Wrocław) - Wrocław, Creation - Study Bachelor's and Master's in English in Poland

1. The brand you work for on a placement or in your first job wants to tell the same story through a video, a podcast and short-form social content. What do you do?

Adapt the format, length and pace to each channel while keeping the message consistent. Record one piece and cut it into shorter clips. Post the same piece everywhere.

2. Your content gets fewer views than expected. What do you do?

Dig into the analytics – where viewers drop off, where traffic comes from – and test changes in the next version. Repost it at a different time. Decide the algorithm just didn’t like it.

3. Do you already have your own content portfolio – a channel, blog, podcast or client work?

Yes, I keep building it and can show what worked and why. I have a few projects, but nothing regular. No, I haven’t created content like that yet.

4. Classes, briefs and pitches will be in English, and you’ll work in an international environment, in teams with creators from different countries. How does that sound?

Brilliant – creating content for international audiences with people from different cultures is exactly what I’m after. Fine, though writing scripts and copy in English will be a challenge. I’d rather only create in my first language.

5. A client wants something that will go viral, but has no clear target audience. How do you respond?

Ask about their goals, audience and brand values before pitching a concept. Put together a few trendy ideas and see what sticks. Do whatever’s popular at the moment.

6. You’re making content using other people’s photos and music. What do you pay attention to?

Check licences and usage rights – and if in doubt, use legal sources or create my own. Credit the creator and hope that’s enough. If it’s online, I can use it.

7. How do you plan work on a content series?

Draw up a publishing schedule, scripts and a task list, then keep the team on track with deadlines. Plan a few episodes ahead and wing the rest. Go with the flow whenever inspiration strikes.

8. A teammate says your edit is too long and messy. What do you do?

Watch it again through their eyes, tighten it up and ask for another opinion. Make a few tweaks, though I think it was fine. Leave it as it is – it’s my vision.

9. Where do you see yourself after graduating?

As a content creator or head of content at a media outlet, agency, brand or my own studio. In any social media job. Outside the media industry.

10. What motivates you most to pursue a Master’s degree in Media Content Creation?

Wanting to create high-quality content and tell stories thoughtfully for different audiences and platforms. Wanting a degree in a field that’s in demand. I’m not sure it’s for me

Media Content Creation

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