Wrocław, Poland

Branding and Political Leadership

Master's
Table of contents

⇑Branding and Political Leadership at UWr

Language: EnglishStudies in English
Subject area: social
Kind of studies: full-time studies
University website: uni.wroc.pl/en/

⇑Test: Is Branding and Political Leadership the right fit for you?

Branding-and-Political-Leadership-Masters-test-woman-giving-a-presentation

10 questions · two minutes

1. You’re following an election campaign. What do you pay attention to?

2. A politician you advise makes a gaffe, and the clip is spreading fast online. What do you do?

3. At university or work, have you ever led a team, a student society or a project?

4. In an international group, you analyse political campaigns from different countries, and the discussions and debates are in English. How do you find it?

5. The campaign team suggests a message built on half-truths that could give a quick boost in the polls. How do you react?

6. How do you judge whether a political message is working?

7. You’re asked to write a speech for the leader of an organisation. Where do you start?

8. Are you interested in how leaders of local government, NGOs or companies build their authority?

9. How do you react to harsh public criticism of your work?

10. What motivates you most to pursue a Master’s degree in Branding and Political Leadership?

⇑Definitions and quotes

Leadership
Leadership is both a research area and a practical skill encompassing the ability of an individual or organization to "lead" or guide other individuals, teams, or entire organizations. Specialist literature debates various viewpoints, contrasting Eastern and Western approaches to leadership, and also (within the West) United States versus European approaches. U.S. academic environments define leadership as "a process of social influence in which a person can enlist the aid and support of others in the accomplishment of a common task". Leadership seen from a European and non-academic perspective encompasses a view of a leader who can be moved not only by communitarian goals but also by the search for personal power.
Leadership
You cannot be a leader, and ask other people to follow you, unless you know how to follow, too.
Sam Rayburn, The Leadership of Speaker Sam Rayburn, Collected Tributes of His Congressional Colleagues (1961), p. 34. House Doc. 87–247. "A compilation of tributes paid him in the Hall of the House of Representatives, June 12, 1961, and other pertinent material, to celebrate the occasion of his having served as Speaker twice as long as any of his predecessors in the history of the United States: Sixteen years and 273 days" (title page)
Leadership
All of the great leaders have had one characteristic in common: it was the willingness to confront unequivocally the major anxiety of their people in their time. This, and not much else, is the essence of leadership.
John Kenneth Galbraith in The Age of Uncertainty (1977), Ch. 12
Leadership
Character is what you are. Reputation is what others think you are. The reason that some fail to climb the ladder of success, or of leadership if you want to call it that, is that there is a difference between reputation and character. The two do not always coincide. A man may be considered to have sterling character. Opportunity might come to that man; but if he has the reputation for something he is not, he may fail that opportunity. I think character is the foundation of successful leadership.
Lucian Truscott, as quoted in Air Force Journal of Logistics, March 22, 2005, Notable quotes
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