Global communication

1. A brand slogan works brilliantly in one language but sounds offensive in another. How do you react?

2. You read about the same event in media from several different countries. What do you notice?

3. An organisation faces a sudden crisis and needs a short public statement within an hour. Would you like to write it?

4. The programme is taught in English, in a group of students from many cultures. How do you feel about that?

5. In a group project, one classmate from another culture keeps going quiet in meetings. What do you think?

6. You have to present a campaign idea to an audience of fifty people. How do you feel?

7. Are you learning another foreign language, or would you like to?

8. Would you enjoy analysing why an international campaign went viral in some countries but flopped in others?

9. Which of these careers appeals to you: PR for an international organisation, social media manager for a global brand, intercultural trainer or foreign correspondent?

10. What motivates you most to study Global communication?