Opole, Poland

English in Public Communication

Bachelor's
Table of contents
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⇑English in Public Communication at UO

Language: EnglishStudies in English
Subject area: languages
Kind of studies: full-time studies
University website: uni.opole.pl/en

⇑Test: Is English in Public Communication the right fit for you?

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10 questions · two minutes

1. An organisation is criticised online after making a mistake. What would you do?

2. How do you feel about speaking in English in front of an audience?

3. You’re asked to write a press release about a local initiative. How do you approach it?

4. A public health campaign needs a social media message for young people. What’s your idea?

5. How do you feel about analysing politicians’ speeches – rhetoric, persuasion and framing?

6. The programme is taught in English to an international group. How do you feel about that?

7. You’re given an official document full of jargon and asked to rewrite it so anyone can understand it. Your reaction?

8. You have to interview someone in English for a podcast. How do you prepare?

9. Which future role sounds most like you?

10. What motivates you most to study English in Public Communication?

⇑Definitions and quotes

Communication
Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.
Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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