International Marketing

1. A snack brand wants to run the same advert in several countries. What’s your first thought?

2. When you scroll through social media, do you notice why some brand posts get thousands of shares?

3. Your class has to plan a campaign for a new reusable water bottle aimed at students abroad. Which part would you take on?

4. How do you feel about working with numbers – click rates, sales figures, survey results – to check whether a campaign worked?

5. You’re asked to interview shoppers about why they choose one brand of trainers over another. How do you feel?

6. The programme is taught in English, and you’ll work in project teams with students from many countries. How do you feel about that?

7. A brand you like faces a wave of angry comments online. What would you do if you were in charge of its social media?

8. How do you feel about pitching your ideas to a group and defending them when someone criticises them?

9. Which of these would you most like to do in the future?

10. What motivates you most to study International Marketing?