Łódź, Poland

International Marketing

Bachelor's
Table of contents
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⇑International Marketing at UŁ Łódź

Language: EnglishStudies in English
Subject area: economy and administration
Kind of studies: full-time studies
University website: en.uni.lodz.pl

⇑Test: Is International Marketing the right fit for you?

marketing-students-building-a-mood-board-with-product-mock-ups

10 questions · two minutes

1. A snack brand wants to run the same advert in several countries. What’s your first thought?

2. When you scroll through social media, do you notice why some brand posts get thousands of shares?

3. Your class has to plan a campaign for a new reusable water bottle aimed at students abroad. Which part would you take on?

4. How do you feel about working with numbers – click rates, sales figures, survey results – to check whether a campaign worked?

5. You’re asked to interview shoppers about why they choose one brand of trainers over another. How do you feel?

6. The programme is taught in English, and you’ll work in project teams with students from many countries. How do you feel about that?

7. A brand you like faces a wave of angry comments online. What would you do if you were in charge of its social media?

8. How do you feel about pitching your ideas to a group and defending them when someone criticises them?

9. Which of these would you most like to do in the future?

10. What motivates you most to study International Marketing?

⇑Definitions and quotes

International
International mostly means something (a company, language, or organization) involving more than a single country. The term international as a word means involvement of, interaction between or encompassing more than one nation, or generally beyond national boundaries. For example, international law, which is applied by more than one country and usually everywhere on Earth, and international language which is a language spoken by residents of more than one country.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
Society drives people crazy with lust and calls it advertising.
John Lahr (1941- ), The Guardian (August 1989)
Marketing
Another forerunner of modern organization theorists was Andrew Ure, a professor of chemistry. An enthusiastic proponent of “the factory system,” Ure (1835) took a step beyond Adam Smith. Whereas Smith’s pin factory was solely an example of division of labor, Ure pointed out that a factory poses organizational challenges. He asserted that every factory incorporates “three principles of action, or three organic systems”: (a) a “mechanical” system that integrates production processes, (b) a “moral” system that motivates and satisfies the needs of workers, and (c) a “commercial” system that seeks to sustain the firm through financial management and marketing. Harmonizing these three systems, said Ure, was the responsibility of managers.
William H. Starbuck (2005). "The Origins of Organizational Theory," p. 149-150
Marketing
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
American Marketing Association (1985), as quoted in Principles of Marketing Management (1986) by R. P. Bagozzi, p. 26
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