Łódź, Poland

Digital Communication and Social Media for Management

Bachelor's
Table of contents
merakist-CNbRsQj8mHQ-unsplash

⇑Digital Communication and Social Media for Management at UŁ Łódź

Language: EnglishStudies in English
Subject area: journalism and information
Kind of studies: full-time studies
University website: en.uni.lodz.pl

⇑Test: Is Digital Communication and Social Media for Management the right fit for you?

students-photographing-a-flat-lay-for-social-media

10 questions · two minutes

1. A local business asks you to plan its social media presence for the next month. How would you start?

2. A post on a company account triggers a wave of angry comments. What do you do?

3. How do you feel about analysing reach, engagement and click-through data after a campaign?

4. A manager needs to announce a reorganisation to employees. Would you help write the internal message?

5. The programme is taught in English, and you’ll run group projects with students from many countries. How do you see that?

6. A new content format suddenly becomes popular on a major platform. How do you react?

7. How would you feel about working with an influencer on a campaign for an organisation?

8. A colleague wants to post a customer’s photo online without asking them. What do you say?

9. Which role sounds most like you in the future?

10. What motivates you most to study Digital Communication and Social Media for Management?

⇑Definitions and quotes

Communication
Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.
Digital
Digital usually refers to something using digits, particularly binary digits.
Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
Social
Living organisms including humans are social when they live collectively in interacting populations, whether they are aware of it, and whether the interaction is voluntary or involuntary.
Management
Management of many is the same as management of few. It is a matter of organization.
Sun Tzu (c. 6th century BC) The Art of War
Management
You manage things, you lead people. We went overboard on management and forgot about leadership. It might help if we ran the MBAs out of Washington.
Grace Hopper (1987), quoted in "The Wit and Wisdom of Grace Hopper" by Philip Schieber, OCLC Newsletter, No. 167 (March/April 1987)
Management
The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
Akio Morita (1987). Made in Japan, p. 154
Privacy Policy