Łódź, Poland

Business and Digital Analytics

Master's
Table of contents
data-analysis-business-finance-concept-uds

⇑Business and Digital Analytics at UŁ Łódź

Language: EnglishStudies in English
Subject area: economy and administration
Kind of studies: full-time studies
University website: en.uni.lodz.pl

⇑Test: Is Business and Digital Analytics the right fit for you?

analysts-discussing-colourful-charts-on-laptops-test

10 questions · two minutes

1. A marketing director asks you why online sales dropped last month. You have web analytics, CRM and transaction data. Where do you start?

2. An A/B test of a new checkout page shows a small uplift after just two days, and your manager wants to roll it out now. What do you say?

3. You’re asked to build a dashboard for the management board. How do you choose what goes on it?

4. You discover that the same customers appear several times, with different details, across three company systems. What do you do?

5. A colleague suggests building a model that predicts which customers are about to leave. How do you react?

6. The programme is taught in English, in an international group. Your project team includes analysts from different countries, working on datasets from various markets. How do you feel about it?

7. Your team wants to use customers’ browsing behaviour to personalise offers. What do you consider first?

8. For your Master’s thesis you could analyse real data from a partner company. How does that sound?

9. You have ten minutes to present a complex analysis to managers with no technical background. How do you prepare?

10. What motivates you most to pursue a Master’s degree in Business and Digital Analytics?

⇑Definitions and quotes

Analytics
Analytics is the discovery, interpretation, and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.
Business
Business is the activity of making one's living or making money by producing or buying and selling goods or services. Simply put, it is "any activity or enterprise entered into for profit. It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors." The term is also often used colloquially (but not by lawyers or public officials) to refer to a company, but this article will not deal with that sense of the word.
Digital
Digital usually refers to something using digits, particularly binary digits.
Business
[A Jew] should make Torah his principal occupation and his work his casual one. He should minimize his business pursuits and occupy himself with Torah. And he should remove fleeting pleasures from his heart, and work each day enough to maintain himself. ... The rest of the day and night, he should occupy himself with Torah.
Rema, Shulchan Arukh, Yoreh De'a, 246:21, in "Separation from the Worldly (Perishut)"
Business
Everybody knows by now, all businessmen are completely full of shit; just the worst kind of low-life, criminal, cocksuckers you could ever wanna' run into – a fuckin' piece of shit businessman. And the proof of it, the proof of it is, they don't even trust each other. They don't trust one another. When a business man sits down to negotiate a deal, the first thing he does is to automatically assume that the other guy is a complete lying prick who's trying to fuck him outta his money. So he's gotta do everything he can to fuck the other guy a little bit faster and a little bit harder. And he's gotta do it with a big smile on his face. You know that big, bullshit businessman smile? And if you're a customer – Whoah! – that's when you get the really big smile. Customer always gets that really big smile, as the businessman carefully positions himself directly behind the customer, and unzips his pants, and proceeds to service...the...account. 'I am servicing this account. This customer needs service.' Now you know what they mean. Now you know what they mean when they say, 'We specialize in customer service.' Whoever coined the phrase 'let the buyer beware' was probably bleeding from the asshole. That's business.
George Carlin, You Are All Diseased (1999)
Business
An artisan busies himself with his work for three hours each day and spends nine hours in study.
Maimonides, Treatise 3: “The Study of the Torah,” Chapter 1, Section 12, H. Russell, trans. (1983), p. 52
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