Lublin, Poland

Tourism Management and Marketing
(Spatial Economy)

Master's
Table of contents

Tourism Management and Marketing at UMCS

Field of studies: Spatial Economy
Language: EnglishStudies in English
Kind of studies: full-time studies
  • Description:

  • pl
University website: www.umcs.pl/en

Definitions and quotes

Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Tourism
Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. Tourism may be international, or within the traveller's country. The World Tourism Organization defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".
Tourism
I hope I'm not a tourist attraction - I'm sure that they come here really because St. Andrews is just amazing, a beautiful place.
Prince William in: Kate Petrella Royal Wisdom: The Most Daft, Cheeky, and Brilliant Quotes from Britain's Royal Family, Adams Media, 18 March 2011, p. 65
Marketing
Society drives people crazy with lust and calls it advertising.
John Lahr (1941- ), The Guardian (August 1989)
Marketing
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
American Marketing Association (1985), as quoted in Principles of Marketing Management (1986) by R. P. Bagozzi, p. 26

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