International Place Branding
(field of studies: International Relations)

1. A mid-sized city has a vague image and is losing young residents. Where would you start building its brand?

2. How do you feel about involving residents, local businesses and officials – who often disagree – in shaping a place’s identity?

3. A region’s tourism campaign attracts crowds that locals resent. How do you react?

4. How do you feel about measuring a place’s reputation with perception surveys, media analysis and reputation indices?

5. Which project would you choose?

6. The programme is taught in English, and you’ll develop branding strategies with students from many countries. How do you feel about that?

7. A place’s slogan promises something visitors don’t find when they arrive. What’s your view?

8. How do you feel about drawing on urban studies, cultural geography and public diplomacy to understand places?

9. Which future role sounds most like you?

10. What motivates you most to pursue a Master’s degree in International Place Branding?