Katowice, Poland

Creative Management in New Media

Master's
Table of contents
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⇑Creative Management in New Media at UŚ

Language: EnglishStudies in English
Subject area: economy and administration
Kind of studies: full-time studies
University website: us.edu.pl/en

⇑Test: Is Creative Management in New Media the right fit for you?

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10 questions · two minutes

1. A brand wants one campaign that runs across social media, a podcast and a short video series. Which role would you like?

2. Your team’s video gets plenty of views but almost no comments or shares. What do you do?

3. A talented designer and a copywriter on your team keep clashing over a project. How do you handle it?

4. How do you feel about preparing a budget and pitching a media project to a client or investor?

5. A new platform or content format suddenly becomes popular with young audiences. How do you react?

6. The programme is taught in English, and you’ll develop media projects with graduates from many countries. How do you feel about that?

7. A post published by your organisation triggers a wave of criticism online. What do you do?

8. How do you feel about issues such as copyright, licensing and transparency in influencer marketing?

9. Which future role appeals to you most?

10. What motivates you most to pursue a Master’s degree in Creative Management in New Media?

⇑Definitions and quotes

Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
New Media
New media are forms of media that are native to computers, computational and relying on computers for distribution. Some examples of new media are websites, mobile apps, virtual worlds, multimedia, computer games, human-computer interface, computer animation and interactive computer installations.
Management
Management as an activity has always existed to make people’s desires through organized effort. Management facilitates the efforts of people in organized groups and arises when people seek to cooperate to achieve goals.
Daniel A. Wren and Arthur G. Bedeian. The evolution of management thought, 1972, p. 11-12
Management
Understanding the concept of competency is a prerequisite to understanding his integrated model of management.
Richard Boyatzis (1982) Competent Manager: A Model for Effective Performance. p. 10
Management
Management is defined here as the accomplishment of desired objectives by establishing an environment favorable to performance by people operating in organized groups. Each of the managerial functions (planning, organizing, staffing, , directing, and controlling) is analyzed and described in a systematic way. As this is done, both the distilled experience of practicing managers and the findings of scholars are presented. This is approached in such a way that the reader may grasp the relationships between each of the functions, obtain a clear view of the major principles underlying them.
Harold Koontz and Cyril O'Donnell. Principles of Management; An Analysis of Managerial Functions. 1968, p. 1
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