Cultural Communication

Dlaczego warto:

• Interdisciplinary approach to communication
• International learning environment
• Focus on practical skills
• Modern media competences
• Development of soft skills
• Opportunities for international exchange
• Wide career prospects
• Solid foundation for further studies
• Summary

⇑Interdisciplinary approach to communication

The Cultural Communication programme at the University of Gdańsk combines elements of linguistics, cultural studies, media, and social sciences. Students gain knowledge about how communication processes function in culturally diverse environments and how language and symbols shape social relations.

⇑International learning environment

The programme is conducted in English, which ensures continuous language practice and fluency in intercultural communication. The presence of students and lecturers from different countries creates a unique space for exchanging experiences and learning openness to diversity.

⇑Focus on practical skills

Throughout the studies, participants take part in research projects, workshops, and seminars that allow them to apply theory in practice. Strong emphasis is placed on teamwork, creative problem-solving, and designing innovative forms of communication.

⇑Modern media competences

The curriculum also covers areas related to digital communication, social media, and media content analysis. Students learn to critically evaluate messages and to design communication strategies tailored to global audiences.

⇑Development of soft skills

Intercultural communication is not only about theory but also about building relationships, resolving conflicts, and working effectively in multinational teams. Students develop interpersonal skills that are highly valued in many professional environments.

⇑Opportunities for international exchange

The University of Gdańsk offers participation in academic mobility programmes such as Erasmus+, which provides opportunities to study at partner universities across Europe and beyond. This experience deepens the understanding of communication processes in diverse cultures.

⇑Wide career prospects

Graduates of Cultural Communication are well prepared for careers in media, marketing, public relations, international organisations, and cultural institutions. The acquired skills also open doors to careers in education, tourism, and diplomacy.

⇑Solid foundation for further studies

The Bachelor’s degree serves as excellent preparation for continuing education at the Master’s level in Poland or abroad. Graduates are equipped to further explore communication, cultural studies, media, and social sciences.

⇑Summary

Cultural Communication at the University of Gdańsk is designed for open-minded individuals who want to combine their passion for language, culture, and media with practical communication skills. Thanks to its interdisciplinary approach and international environment, the programme provides students with the tools needed to thrive in the global job market.

Answer all questions and check if Cultural Communication is the right field of study for you!

1. Do you enjoy learning about different cultures and traditions?

Yes, it really fascinates me Somewhat, I am curious but not deeply engaged yet Not really, I prefer sticking to familiar things

2. How do you feel about communicating with people from diverse backgrounds?

I find it enriching and stimulating I can manage, but sometimes it’s a challenge I usually feel uncomfortable

3. Are you interested in analysing how culture influences communication styles?

Absolutely, I would love to study this in depth To some extent, I’d like to explore it Not much, I don’t pay attention to such details

4. Do you enjoy working in groups where people have different perspectives?

Yes, I value diverse viewpoints Sometimes, but I also like familiar approaches I prefer when everyone shares the same mindset

5. To what extent does learning foreign languages interest you?

Very much – it’s one of my passions A little – I know it’s useful but not my main focus Not really – I prefer sticking to my native language

6. Do you like discussing global issues such as migration, identity, or multiculturalism?

Yes, I find such topics very engaging Occasionally, if the topic interests me No, I don’t usually think about these matters

7. How do you respond when facing cultural misunderstandings?

I try to learn from them and adapt I sometimes feel uneasy but make an effort I avoid such situations whenever possible

8. Do you enjoy expressing ideas through writing, presentations, or media?

Yes, I like sharing my thoughts with others Sometimes, depending on the audience Not much, I avoid public expression

9. Are you motivated to understand and bridge cultural differences?

Definitely, that’s a strong interest of mine Somewhat, I think it’s important but not my priority Not really, I don’t see it as essential

10. What inspires you most about studying Cultural Communication?

The opportunity to connect people across cultures Gaining useful skills for international work I’m not sure if it really inspires me

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