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« Study Bachelor's and Master's in English in Poland
Katowice, Poland
University of Economics in Katowice

European Master’s in Customer Relationship Marketing (MERCURI)

Master's
Table of contents
specjalisci-crm-prowadza-wywiad-z-klientem

⇑European Master’s in Customer Relationship Marketing (MERCURI) at UE Katowice

Language: EnglishStudies in English
Subject area: economy and administration
Kind of studies: full-time studies
University website: www.ue.katowice.pl/en.html

⇑Test: Is European Master’s in Customer Relationship Marketing (MERCURI) the right fit for you?

marketers-analysing-customer-journey-charts-on-monitors

10 questions · two minutes

1. Your favourite online shop sends you a personalised offer that’s spot on. What intrigues you about it?

2. A company is losing its regular customers. Where do you start?

3. How would you rate your skills in working with data, in a spreadsheet or analytics tools?

4. Classes and projects will be in English, in an international group with people from many countries and different experiences as customers and marketers. How does that sound?

5. The loyalty scheme you run on your internship has plenty of members, but few of them are active. What do you do?

6. What’s your view on using customer data in marketing?

7. A customer complains publicly about poor service on social media. How do you respond?

8. Which project would you find most satisfying?

9. Where do you see yourself after graduating?

10. What motivates you most to pursue a Master’s degree in European Master’s in Customer Relationship Marketing (MERCURI)?

⇑Definitions and quotes

Customer
In sales, commerce and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration.
Wikipedia
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Wikipedia
Marketing
By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.
Bill Hicks (1961 - 1994), "Revelations" (1992)
Wikiquote
Marketing
The flaw of target marketing is that it assumes people are indifferent to variety. Suburban white boys won't listen to Rap because supposedly they can't relate to urban black youths hopping around to all beat and no melody. What we get is music segregation on the airwaves and the record racks.
Richard Menta, in: Three Lawsuits and a Funeral - 11/30/2001
Wikiquote
Marketing
Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.
Louis V. Gerstner, Jr. Who Says Elephants Can’t Dance? (2002)
Wikiquote
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