Poznań, Poland

Innovation Management

Master's

Table of contents

Innovation Management at UEP »
Why study Innovation Management at PUEB? »
Test: Is Innovation Management the right fit for you? »
Definitions and quotes »

studenci-omawiaja-prototyp-z-drukarki-3d

⇑Innovation Management at UEP

Language: English Studies in English

Subject area: economy and administration

Kind of studies: full-time studies

Description:
pl

Innovation management is an area within the discipline of management, which has been developing very dynamically over the years. Issues of economic innovation have become an integral part of business activity and are expressed not only by the search for innovative products, new business models, but also by the steadily growing R&D budgets.

If You are looking for the answers to the questions like:

What do users think about Your web site?
What Internet tools are best for Your company development?
How to monitor Your Internet strategy?
How to effectively arrange commercial space in Your store?
How to introduce new products based on Internet technolologies?

University website: http://ue.poznan.pl/en/

⇑Why study Innovation Management at PUEB?

Why study it:

Programme: three groups of subjects
Labs: ShopLab and ConsumerLab
After graduation: from start-ups to international corporations

Innovation Management at the Poznań University of Economics and Business (PUEB) is a Master's (second-cycle) programme taught in English. It is for those who want to manage innovation from generating an idea, through defining and commercialising a product, to the controlling phase – with a strong focus on the Internet as the environment for new market solutions.

Programme: three groups of subjects

The programme is built on three groups of subjects:

basic – e.g. strategic management, entrepreneurship, law, ethics of business activity, knowledge-based management,
directional – e.g. enterprise systems and platforms, marketing intelligence, financing innovations, consumer behaviour, logistics management,
specialty – e.g. creativity, innovative product management, e-commerce, innovative brand, marketing controlling.

Labs: ShopLab and ConsumerLab

Some courses take place in two laboratories designed specially for the programme: ShopLab (Eye-tracking Research Laboratory) and ConsumerLab (Internet Consumer Behaviour Laboratory). You work there with up-to-date technology and software. This is where you look for answers to practical questions – what users think of a website, how to monitor an Internet strategy or how to arrange the commercial space in a store.

After graduation: from start-ups to international corporations

You learn to prepare a financial plan for an innovative venture, including ways of financing it, to conduct market research using advanced data analysis techniques, and to create eco-innovations.

Graduates are prepared to work in international organisations of different scale – from small start-ups to large corporations – in digital marketing, e-commerce, research and development, product, brand or project management, or to run their own business based on Internet technologies.

As of the 2026/27 admissions, based on the programme descriptions at ue.poznan.pl.

⇑Test: Is Innovation Management the right fit for you?

⇑Definitions and quotes

Innovation

Innovation can be defined simply as a "new idea, device or method". However, innovation is often also viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. Such innovation takes place through the provision of more-effective products, processes, services, technologies, or business models that are made available to markets, governments and society. The term "innovation" can be defined as something original and more effective and, as a consequence, new, that "breaks into" the market or society. Innovation is related to, but not the same as, invention, as innovation is more apt to involve the practical implementation of an invention (i.e. new/improved ability) to make a meaningful impact in the market or society, and not all innovations require an invention. Innovation often manifests itself via the engineering process, when the problem being solved is of a technical or scientific nature. The opposite of innovation is exnovation.

Wikipedia

Innovation Management

Innovation management is a combination of the management of innovation processes, and change management. It refers both to product, business process, and organizational innovation. Innovation management is the subject of ISO 50500 series standards developed by ISO TC 279.

Wikipedia

Management

Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.

Wikipedia

Innovation

Successful innovation has consistently proved to be fluid and flexible, fast and furious — that is, passionate.

Robert Heller. ‘Business strategy: the lessons of the 'big ideas’, 30 Jun 2009, in his blog, Thinking Managers, on, management-issues.com website.

Wikiquote

Management

Poorly managed corporations, disorganized businesses, and badly led service agencies experience crisis daily and most will eventually fail. In contrast, the danger is to well organized, smooth running institutions that may not recognize a building crisis. Too often, sound organizations rely on their normal modus operandi to pull them through a crisis. It might. But at what cost? And what if it does not pull them through?

Wheeler L. Baker, Crisis Management: A Model for Managers (1993), p. 6

Wikiquote

Management

Management as an activity has always existed to make people’s desires through organized effort. Management facilitates the efforts of people in organized groups and arises when people seek to cooperate to achieve goals.

Daniel A. Wren and Arthur G. Bedeian. The evolution of management thought, 1972, p. 11-12

Wikiquote