Business Administration at the Poznań University of Economics and Business (PUEB) is a three-year Bachelor's (first-cycle) programme taught in English, run as the Bachelor in Business Administration (BBA). It is for students who want to understand how political, social and cultural forces shape economic and business decisions, and to manage organisations across national boundaries and cultures.
The programme views classical business administration in a global context and combines it with political science, international relations, sociology and management. You look at the challenges faced by today's companies, individuals and economies – resource scarcity, economic growth, financial crises, climate change and inequalities. The first year is the same for all students: mathematics, micro- and macroeconomics, elements of law, fundamentals of finance, management and marketing, financial accounting, organizational behavior and statistics for business and economics.
After the first year, with introductory courses from both areas behind you, you choose one of two tracks:
In the third year both tracks include Applied quantitative methods (with R) – a course in which you work with data using the R language, alongside strong analytical skills developed throughout the programme.
The BBA lets you continue to a Master's degree to broaden or deepen your economic and business knowledge.
It also prepares you to start a career as a specialist in businesses, non-profit organisations, public administration and government (mostly the GE track), as a manager of operational, financial or analytical departments in international corporations and SMEs (mostly the IBM track), or as an entrepreneur running your own firm in domestic and international markets.
As of the 2026/27 admissions, based on the programme descriptions at ue.poznan.pl.
