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Warsaw, Poland
Kozminski University

Marketing

Bachelor's
Table of contents
Marketing

⇑Marketing at Kozminski University

Field of studies: Bachelor in Management
Language: EnglishStudies in English
Subject area: economy and administration
Kind of studies: full-time studies
  • Description:

  • pl
University website: www.kozminski.edu.pl/en/

⇑Test: See if Marketing is the right major for you!

Marketing

Find Out If Marketing Is Right for You!

1. How interested are you in analyzing consumer behavior?

2. To what extent do you enjoy creating compelling ad campaigns?

3. Do you feel inspired when developing marketing strategies?

4. How do you rate your visual communication skills?

5. Are you interested in optimizing advertising budgets?

6. How well can you tailor messages for different audience segments?

7. Are you passionate about collaborating with influencers and industry partners?

8. How would you describe your teamwork approach in marketing projects?

9. Do you get excited about keeping up with the latest marketing trends?

10. What motivates you most in the marketing world?

⇑Definitions and quotes

Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Wikipedia
Marketing
Society drives people crazy with lust and calls it advertising.
John Lahr (1941- ), The Guardian (August 1989)
Wikiquote
Marketing
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
American Marketing Association (1985), as quoted in Principles of Marketing Management (1986) by R. P. Bagozzi, p. 26
Wikiquote
Marketing
I believe we are born with our minds open to wonderful experiences, and only slowly learn to limit ourselves to narrow tastes. We are taught to lose our curiosity by the bludgeon-blows of mass marketing, which brainwash us to see "hits," and discourage exploration.
Roger Ebert in: Jonathan Silverman, ‎Dean Rader (2005), The world is a text, p. 315
Wikiquote

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