Warsaw, Poland

Marketing
(Management)

Bachelor's
Table of contents
Marketing

Marketing at Kozminski University

Field of studies: Management
Language: EnglishStudies in English
Kind of studies: full-time studies
  • Description:

  • pl
University website: www.kozminski.edu.pl/en/

Why study Marketing at Akademia Leona Koźmińskiego?

concepts-setting-goals-developing-business-guidelines-success-businessman-analyzing-customer-data-marketing-strategy
Why It's Worth It:

Global Recognition and Prestige

The Bachelor in Management program at Kozminski University (Akademia Leona Koźmińskiego) stands as a beacon of excellence in the landscape of European business education. Consistently ranked among the top institutions by prestigious global publications, the university offers a degree that is recognized and respected by employers worldwide. By joining this academic community, students align themselves with a tradition of high standards and a commitment to fostering future leaders in the international arena.

Practical Business Orientation

A defining feature of the education at KU is its focus on the practical application of knowledge, moving far beyond traditional textbook learning. The curriculum is designed in close collaboration with industry leaders to ensure that students acquire the skills currently in demand. Through case studies, interactive workshops, and simulations, participants learn to solve complex organizational problems, preparing them to enter the professional world with confidence and relevant experience.

International Learning Environment

Studying on this program offers a truly multicultural experience, as the campus brings together individuals from many different countries and cultural backgrounds. This diversity creates a unique classroom dynamic where global perspectives are shared and debated daily. Such an environment is essential for developing the intercultural competencies required to manage teams and lead projects in today’s increasingly interconnected and globalized business sectors.

Customizable Educational Paths

The program provides students with the flexibility to tailor their learning journey according to their personal interests and professional aspirations. After establishing a strong foundation in core business disciplines, participants can choose from various majors that allow for deeper specialization in areas such as marketing or sustainable business. This personalized approach ensures that every graduate develops a unique set of expert skills that sets them apart in the job market.

Strategic Global Mobility

One of the most valuable aspects of the degree is the extensive opportunity for international exchange and participation in double degree programs. Students have the chance to spend part of their studies at renowned partner universities across the globe, gaining a broader understanding of international markets. These mobility windows not only enrich the academic experience but also help in building a global network of contacts that lasts a lifetime.

Integration of Modern Technologies

The curriculum places a strong emphasis on the role of digital transformation and modern technological tools in contemporary management. Students explore how to leverage data analytics, artificial intelligence, and other digital resources to improve organizational efficiency and drive innovation. Mastering these technologies allows graduates to lead with foresight and adapt quickly to the rapid changes occurring in the modern technological landscape of global business.

Extensive Career Perspectives

Graduates of the program are highly sought after by top-tier international corporations, consulting firms, and innovative start-ups. The university maintains strong links with the business community, providing students with access to internships and exclusive recruitment events throughout their studies. This proactive connection to the industry ensures that students are well-positioned to secure rewarding roles in finance, management, and strategic planning shortly after completing their degrees.

Development of Leadership Skills

Beyond technical expertise, the program focuses on the holistic development of leadership and communication skills. Students are encouraged to take initiative through various projects and extracurricular activities, honing their ability to inspire others and manage complex interpersonal dynamics. This focus on soft skills ensures that alumni are not just efficient managers, but visionary leaders capable of navigating the ethical and social challenges of the modern corporate world.

Test: See if Marketing is the right major for you!

Marketing

Find Out If Marketing Is Right for You!

1. How interested are you in analyzing consumer behavior?

2. To what extent do you enjoy creating compelling ad campaigns?

3. Do you feel inspired when developing marketing strategies?

4. How do you rate your visual communication skills?

5. Are you interested in optimizing advertising budgets?

6. How well can you tailor messages for different audience segments?

7. Are you passionate about collaborating with influencers and industry partners?

8. How would you describe your teamwork approach in marketing projects?

9. Do you get excited about keeping up with the latest marketing trends?

10. What motivates you most in the marketing world?

Definitions and quotes

Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.
Bill Hicks (1961 - 1994), "Revelations" (1992)
Marketing
Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.
Louis V. Gerstner, Jr. Who Says Elephants Can’t Dance? (2002)
Marketing
The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.
Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208

Contact:

Jagiellonska St. 57/59
03-301 Warsaw, Poland
phone: +48 22 519 22 69
admission@kozminski.edu.pl
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