Digital Marketing

Master's

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Digital Marketing at Kozminski University »
Definitions and quotes »

⇑Digital Marketing at Kozminski University

Field of studies: Master in Management

Language: English Studies in English

Subject area: economy and administration

Kind of studies: full-time studies, part-time studies

Description:
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University website: www.kozminski.edu.pl/en/

⇑Definitions and quotes

Digital

Digital usually refers to something using digits, particularly binary digits.

Wikipedia

Digital Marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Wikipedia

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Marketing

I believe we are born with our minds open to wonderful experiences, and only slowly learn to limit ourselves to narrow tastes. We are taught to lose our curiosity by the bludgeon-blows of mass marketing, which brainwash us to see "hits," and discourage exploration.

Roger Ebert in: Jonathan Silverman, ‎Dean Rader (2005), The world is a text, p. 315

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Marketing

Give them quality. That's the best kind of advertising in the world.

Milton Hershey. Interview with Abe Heilman, 1953. Paul Wallace Research Collection, Accession 97004, Box 2, Folder 24; Hershey Community Archives, Hershey, PA, USA.

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Marketing

The future of marketing belongs to honest information, accurate data and clear claims based on truth.

Patrick Dixon Building a Better Business (2005)

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