Warsaw, Poland

Marketing online and Growth Strategies
(field of studies: Marketing and Sales)

Bachelor's
Table of contents
studenci-przygotowuja-zdjecia-produktow-do-sklepu-internetowego

⇑Marketing online and Growth Strategies at Merito Warszawa

Field of studies: Marketing and Sales
Language: EnglishStudies in English
Subject area: economy and administration
Kind of studies: full-time studies
  • Description:

  • pl
University website: www.merito.pl/english/warszawa

⇑Test: Is Marketing online and Growth Strategies the right fit for you?

students-comparing-online-campaign-results-on-laptops

10 questions · two minutes

1. You run the social media for a school event, but the posts are getting hardly any engagement. What do you do?

2. An online ad has genuinely won you over. What goes through your mind?

3. A friend is opening a small online shop selling handmade jewellery. How could you help?

4. On this programme you’ll analyse campaigns, write reports and pitch ideas in English, in an international environment with teammates from different countries. How does that sound?

5. How do you feel about numbers and charts – say, video view stats or survey results?

6. You have two ideas for a poster promoting a school concert and can’t decide which is better. What do you do?

7. What kind of online content do you find most gripping?

8. A promotion you put together for a school club didn’t bring in any new members. How do you react?

9. How do you picture your future job?

10. What motivates you most to study Marketing online and Growth Strategies?

⇑Definitions and quotes

Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Growth
Treading beneath their feet all visible things,
As steps that upwards to their Father's throne
Lead gradual.
Samuel Taylor Coleridge, Religious Musings.
Marketing
Society drives people crazy with lust and calls it advertising.
John Lahr (1941- ), The Guardian (August 1989)
Marketing
Another forerunner of modern organization theorists was Andrew Ure, a professor of chemistry. An enthusiastic proponent of “the factory system,” Ure (1835) took a step beyond Adam Smith. Whereas Smith’s pin factory was solely an example of division of labor, Ure pointed out that a factory poses organizational challenges. He asserted that every factory incorporates “three principles of action, or three organic systems”: (a) a “mechanical” system that integrates production processes, (b) a “moral” system that motivates and satisfies the needs of workers, and (c) a “commercial” system that seeks to sustain the firm through financial management and marketing. Harmonizing these three systems, said Ure, was the responsibility of managers.
William H. Starbuck (2005). "The Origins of Organizational Theory," p. 149-150

Contact:

ul. Łabiszyńska 25
03-204 Warszawa

Domaniewska 50
02-672 Warszawa
Tel.: 22 256 23 00
E-mail: rekrutacja.targowek@warszawa.merito.pl
rekrutacja.mokotow@warszawa.merito.pl
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