Six semesters of English-language bachelor's study at WSB Merito University in Warsaw turn marketing and sales into a single craft. Classes run full-time on weekdays, with a hybrid option that mixes MS Teams sessions and lecture rooms, and the programme suits school-leavers who want to understand customers and then win them over.
The foundation is business and social science seen through a marketing lens. You study organisational management, the sociology of business, microeconomics and commercial law, then add psychology in marketing and negotiation skills to understand why people buy and how deals are closed.
The practical side covers product management, integrated marketing communication, and the analysis of markets and competitors. Market research is paired with descriptive statistics, so your conclusions rest on figures, and a monographic lecture on consumer behaviour completes the picture of the customer. Group projects built on real business problems and decision simulations keep the theory tied to practice.
You choose between Customer Experience and Customer Relationship Management, and Marketing Online and Growth Strategies. Specialist classes are listed for both paths together and include:
Work placements and a paid internship are part of the course, and you finish with a team diploma project on a practical or theoretical problem, which you defend before a committee.
The programme page points towards jobs such as:
Based on the programme pages at merito.pl.
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