Field of studies E-business (studies in English) - WSB Merito University Warsaw (Uniwersytet WSB Merito Warszawa), Merito Warszawa (Warsaw) - Digital Marketing - Study Bachelor's and Master's in English in Poland

1. You’re asked to design a business model for a new online platform connecting freelancers and clients. Where do you start?

I define the value for both sides, the revenue model and how to attract the first users and then scale. I’d copy a popular platform. I have no idea, and I don’t want to find out.

2. A traditional company asks whether it should build its own online platform or sell through marketplaces. How do you advise it?

I analyse costs, margins, control over customer data and risks, then recommend a strategy. I tell them to do what their competitors do. I’d rather not give that kind of advice.

3. How do you feel about using data analytics to make strategic business decisions?

It’s essential – data on customer behaviour and customer lifetime value should guide strategy. I mostly rely on intuition. I dislike working with data.

4. Your start-up idea needs funding. Would you prepare a pitch for investors?

Yes – with market analysis, a clear business model, financial projections and a convincing story. Only if someone else prepared the numbers. No, I’d avoid it.

5. How do you feel about the legal side of online business – data protection, consumer rights and digital contracts?

It’s important – I want to understand it well enough to manage the risks. I’d leave it all to the lawyers. It doesn’t seem important to me.

6. A cyberattack takes your online service offline for a day. As the manager, what do you do?

I activate a response plan, communicate honestly with customers, investigate with IT and strengthen security. I wait for IT to fix it. I don’t see it as a manager’s problem.

7. The programme is taught in English, and you’ll work on business cases with students from many countries. How do you see that?

As ideal – e-business is global, and I’m comfortable negotiating and presenting in English with people from different cultures. I understand English well, but I’m less confident leading discussions in it. I’d rather study in my own language, with people from my own country.

8. Would you like to research how platform ecosystems change competition in an industry for your thesis?

Yes – I’d enjoy combining academic research with real case studies. Only if I had to. No, research doesn’t interest me.

9. Which future role sounds most like you?

Running my own online business, leading digital strategy in a company or advising firms on e-business. Some kind of management role. Something with no business or technology involved.

10. What motivates you most to pursue a Master’s degree in E-business?

The chance to design and manage online business models and turn digital ideas into profitable ventures. A Master’s degree in a modern field should help me find a better job. I’m not sure it’s for me

E-business
(field of studies: Management)

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E-business(field of studies: Management)

⇑E-business at Merito Warszawa

⇑Test: Is E-business the right fit for you?

Go to:

Contact:

E-business
(field of studies: Management)