Warsaw, Poland

Customer experience and Customer Relationship Management
(field of studies: Marketing and Sales)

Bachelor's
Table of contents

⇑Customer experience and Customer Relationship Management at Merito Warszawa

Field of studies: Marketing and Sales
Language: EnglishStudies in English
Subject area: economy and administration
Kind of studies: full-time studies
  • Description:

  • pl
University website: www.merito.pl/english/warszawa

⇑Test: Is Customer experience and Customer Relationship Management the right fit for you?

customer-experience-and-customer-relationship-management-portrait-of-young-customer-service-woman-in

10 questions · two minutes

1. A shop assistant was rude and you had to wait ages. What’s on your mind as you leave?

2. You’ve got a part-time job in a café and a customer complains their coffee is cold. What do you do?

3. Your favourite app remembers your preferences and makes spot-on suggestions. What interests you about that?

4. Classes, group projects and presentations will be in English, with classmates from many countries. How does that sound?

5. You’re scrolling through reviews of an online shop. What do you look out for?

6. Do you find it easy to put yourself in someone else’s shoes?

7. If you had to design a loyalty scheme for a local corner shop, where would you start?

8. A shop asks customers for loads of personal details at checkout. What do you make of it?

9. Do you like combining talking to people with crunching numbers – survey results, for example?

10. What motivates you most to study Customer experience and Customer Relationship Management?

⇑Definitions and quotes

Customer
In sales, commerce and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration.
Experience
Experience is the knowledge or mastery of an event or subject gained through involvement in or exposure to it. Terms in philosophy such as "empirical knowledge" or "a posteriori knowledge" are used to refer to knowledge based on experience. A person with considerable experience in a specific field can gain a reputation as an expert. The concept of experience generally refers to know-how or procedural knowledge, rather than propositional knowledge: on-the-job training rather than book-learning.
Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
Management
Management of many is the same as management of few. It is a matter of organization.
Sun Tzu (c. 6th century BC) The Art of War
Management
You manage things, you lead people. We went overboard on management and forgot about leadership. It might help if we ran the MBAs out of Washington.
Grace Hopper (1987), quoted in "The Wit and Wisdom of Grace Hopper" by Philip Schieber, OCLC Newsletter, No. 167 (March/April 1987)
Experience
We read the past by the light of the present, and the forms vary as the shadows fall, or as the point of vision alters.
James Anthony Froude, Short Studies on Great Subjects, Society in Italy in the Last Days of the Roman Republic.

Contact:

ul. Łabiszyńska 25
03-204 Warszawa

Domaniewska 50
02-672 Warszawa
Tel.: 22 256 23 00
E-mail: rekrutacja.targowek@warszawa.merito.pl
rekrutacja.mokotow@warszawa.merito.pl
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