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Warsaw, Poland
Vistula University

Marketing and Sales Management in South Korean Firms

Master's
Table of contents

⇑Marketing and Sales Management in South Korean Firms at AFiB Vistula

Field of studies: Management
Language: EnglishStudies in English
Kind of studies: full-time studies, part-time studies
University website: vistula.edu.pl/en

⇑Definitions and quotes

Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
Wikipedia
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Wikipedia
Sales
Sales is activity related to selling or the amount of goods or services sold in a given time period.
Wikipedia
South
South is one of the four cardinal directions or compass points. South is the polar opposite of north and is perpendicular to east and west.
Wikipedia
Sales
The sales department isn't the whole company, but the whole company had better be the sales department.
Philip Kotler cited in: Michael R. Czinkota (1999), Marketing: Best Practices. p. 11
Wikiquote
Marketing
Society drives people crazy with lust and calls it advertising.
John Lahr (1941- ), The Guardian (August 1989)
Wikiquote
Marketing
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
American Marketing Association (1985), as quoted in Principles of Marketing Management (1986) by R. P. Bagozzi, p. 26
Wikiquote

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Stokłosy 3 str.
02-787 Warszawa, Poland
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Fax: +48 22 457 23 03
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Our strengths:
  • Our university is among the top 10 top private universities in Poland - 5th place in the 2014 ranking developed by Perspektywy and Rzeczpospolita
  • Vistula University is the most international university in Poland according to the ranking of universities prepared by "Perspektywy" and "Dziennik Gazety Prawna" 2014
  • AFiB Vistula is highly regarded in the business environment: it was awarded the "Best Partner in Business" title by the editors of Home&Market and the European Medal by Business Center Club for the best internship and internship program for students
  • The high level of the studies is confirmed by international accreditations: CEEMAN in the field of marketing, WACE - with regard to combining studies with internship programs, IAU - confirming the quality of teaching
  • Vistula is a well-established and the oldest brand among all private universities in Poland
  • You can choose among 15 fields of study, including 7 that are taught in English


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