Marketing and Sales is a three-year first-degree programme taught in English at Civitas University in Warsaw. It suits school-leavers interested in communication, sales and customer relations who want practical skills for modern business.
You learn to manage communication, sales and customer relationships, with a practical approach to modern business activity. You get to know current trends in marketing and sales and learn how to introduce different solutions in real professional situations. You work with marketing tools and CRM systems that are standard in companies, including programmes that make it easier to manage sales and stay in touch with customers. You also learn to create engaging marketing content that attracts real and potential customers in B2B and B2C markets, and to run marketing communication in social media and search engines so that you can use their potential to promote an offer and a brand. Methods of data analysis and market research help you plan sales and marketing strategies across different channels.
The subjects reflect this: market and competition analysis, marketing research, statistics, B2B marketing, negotiations in business, sales strategies, consumer behaviour, psychology in marketing and sales, modern technologies in marketing and sales, and the use of AI in marketing and sales. You also take business ethics, communication skills, innovative and creative thinking, critical thinking and team management, and your plan includes professional placements and diploma classes.
A foreign language course is part of the study plan: you can choose English, French, Spanish or German, but not your native language.
Graduates can build careers in roles and workplaces such as:
Based on the programme pages at civitas.edu.pl.
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