Wrocław, Poland

Media and Communication in Business

Bachelor's
Table of contents
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⇑Media and Communication in Business at Merito Wrocław

Language: EnglishStudies in English
Subject area: journalism and information
Kind of studies: part-time studies
  • Description:

  • pl

⇑Test: Is Media and Communication in Business the right fit for you?

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10 questions · two minutes

1. A company’s new product gets a wave of negative comments on social media. What would you do?

2. How do you feel about writing a press release, a newsletter and a short social media post about the same event, each in a different tone?

3. Your team has to film a one-minute video presenting a local business. Which role do you take?

4. How do you feel about analysing how many people clicked, shared or ignored a campaign?

5. You need to present a communication plan to a group of managers. How do you feel?

6. The programme is taught in English, and you’ll work on campaigns with students from many countries. How do you feel about that?

7. Staff in a company don’t understand a major change their managers have announced. What would you suggest?

8. A client wants an advert that exaggerates what their product can do. How do you react?

9. Which task sounds most appealing to you?

10. What motivates you most to study Media and Communication in Business?

⇑Definitions and quotes

Business
Business is the activity of making one's living or making money by producing or buying and selling goods or services. Simply put, it is "any activity or enterprise entered into for profit. It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors." The term is also often used colloquially (but not by lawyers or public officials) to refer to a company, but this article will not deal with that sense of the word.
Communication
Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.
Business
I never can make out how it is that a knight-errant does not expect to be paid for his trouble, but a peddler-errant always does.
John Ruskin, The Crown of Wild Olive: Three Lectures on Work, Traffic, War (1866), p. 127.
Business
Somewhere in the past. organizations were quite simple, and 'doing business' consisted of buying raw material from suppliers, converting into products, and selling it to customers... For the most part owner-entrepreneurs founded such simple business and worked along with members of their families. The family-dominated business still accounts for a large portion of the business start today.
R. Edward Freeman (2007) Strategic Management: A Stakeholder Approach p. 5
Business
However successful a man may be in his own business, if he turns from that and engages ill a business which he don't understand, he is like Samson when shorn of his locks his strength has departed, and he becomes like other men.
P. T. Barnum, 'Beware of Outside Operations', The Art of Money Getting (1880).

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