Media and Communication in Business at WSB Merito University in Wrocław is a six-semester bachelor's programme taught entirely in English. It is aimed at school-leavers who want to work in business communication, social media and PR.
You learn to communicate effectively in a business setting, using verbal and non-verbal techniques, and you explore both traditional and digital media to see how companies can put them to work. You study how to manage a personal image and a brand, create social media content and run websites and business blogs. You also learn how to build relationships with the press so that an organisation can reach its communication goals.
Core subjects include the media market, media law, new media and e-PR, social and media communication, social psychology and shaping an organisation's image in the media. Others cover social research methods, social movements, protection of intellectual property and communication in crisis situations.
Specialisation: Marketing Communication Mix. Specialisation classes include Social Media Marketing Communication, Brand Strategy, Big Data in Marketing and Visual Communication.
Practical classes teach you to manage a brand, a company's image and its social media, and to position websites using SEO and SEM principles. You prepare media messages as video, audio, text and multimedia, drawing on business communication, online marketing, media and technology. Your degree project tackles a practical or theoretical problem from your field, and you defend it before a panel.
Language
Graduates can work as:
Based on the programme pages at merito.pl.
10 questions · two minutes
