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« Study Bachelor's and Master's in English in Poland
Wrocław, Poland
WSB Merito University in Wrocław

Marketing Communication Mix
(field of studies: Media and Communication in Business)

Bachelor's
Table of contents
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⇑Marketing Communication Mix at Merito Wrocław

Field of studies: Media and Communication in Business
Language: EnglishStudies in English
Subject area: economy and administration
Kind of studies: part-time studies
  • Description:

  • pl
University website: www.merito.pl/english/wroclaw

⇑Test: Is Marketing Communication Mix the right fit for you?

marketing-students-planning-a-campaign-mood-board-in-a-studio

10 questions · two minutes

1. A brand is launching a new product. Which tools would you combine to promote it?

2. An advert really sticks in your mind. What do you do?

3. You’re asked to write a short press release and a social media post about the same event. How do you feel?

4. Your campaign budget is small. How do you decide where to spend it?

5. A post by the brand you work for gets a wave of angry comments. How do you react?

6. How do you feel about measuring campaign results – reach, clicks, sales and survey feedback?

7. The programme is taught in English, and you’ll create campaigns with students from many countries. How do you feel about that?

8. Your team is brainstorming slogans and visual ideas. What’s your role?

9. Why does a brand need the same message on posters, packaging, websites and at events?

10. What motivates you most to study Marketing Communication Mix?

⇑Definitions and quotes

Communication
Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.
Wikipedia
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Wikipedia
Marketing
The flaw of target marketing is that it assumes people are indifferent to variety. Suburban white boys won't listen to Rap because supposedly they can't relate to urban black youths hopping around to all beat and no melody. What we get is music segregation on the airwaves and the record racks.
Richard Menta, in: Three Lawsuits and a Funeral - 11/30/2001
Wikiquote
Marketing
Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.
Louis V. Gerstner, Jr. Who Says Elephants Can’t Dance? (2002)
Wikiquote
Marketing
Society drives people crazy with lust and calls it advertising.
John Lahr (1941- ), The Guardian (August 1989)
Wikiquote
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