Toruń, Poland

Marketing and Sales

Master's

Table of contents

Marketing and Sales at Merito Toruń »
Why study Marketing and Sales (Master's) at WSB Merito University in Toruń? »
Test: Is Marketing and Sales the right fit for you? »
Definitions and quotes »

⇑Marketing and Sales at Merito Toruń

Language: English Studies in English

Subject area: economy and administration

Kind of studies: full-time studies

Description:
pl

Specialities:

Marketing in the Digital Economy

University website: www.merito.pl/english/torun

⇑Why study Marketing and Sales (Master's) at WSB Merito University in Toruń?

Why study it:

Programme: the toolkit behind the title
Specialisation: single specialisation
Placements: experience and the final paper
After graduation: where graduates can head

At WSB Merito University in Toruń, Marketing and Sales is a two-year Master's programme taught entirely in English, available full-time or in hybrid mode. Full-time classes run on weekdays, usually three to four days a week, so weekends stay free, while the hybrid option mixes MS Teams sessions with classes on site. It is aimed at holders of a first-cycle degree who see themselves leading marketing and sales rather than only carrying out tasks.

Programme: the toolkit behind the title

The list of selected subjects is dominated by general business topics. Business English, Managerial Economics and Management Accounting supply the language and the numbers. Entrepreneurship and E-business, Commercial Law in its practical aspects, and Forecasting in Decision-making widen the picture towards running and planning a company.

Soft skills have their place too, through negotiation classes and a workshop on managerial competence. You also practise writing up a plan for a venture, steering a project from idea to completion, and using software that backs up managerial choices. Optional lectures and a seminar prepare the ground for the final paper, and trips to international organisations let you watch companies operate across borders.

Specialisation: single specialisation

Marketing in the Digital Economy is the one specialisation available, adding an online emphasis to a curriculum that otherwise leans towards management.

Placements: experience and the final paper

From the workplace to the diploma

Placementscarried out through the whole course
Paid traineeshipoptional, shaped by employers working with the university
Diplomaa thesis on a practical or theoretical problem, defended before examiners

After graduation: where graduates can head

The curriculum points towards routes such as:

directing corporate strategy in a large company
advising firms on how to streamline their operations
coordinating projects in the IT or services industries
interpreting company data to support top-level decisions
heading the marketing or sales department of a business
opening your own consultancy for business clients

Based on the programme pages at merito.pl.

⇑Test: Is Marketing and Sales the right fit for you?

⇑Definitions and quotes

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Sales

Sales is activity related to selling or the amount of goods or services sold in a given time period.

Wikipedia

Marketing

The flaw of target marketing is that it assumes people are indifferent to variety. Suburban white boys won't listen to Rap because supposedly they can't relate to urban black youths hopping around to all beat and no melody. What we get is music segregation on the airwaves and the record racks.

Richard Menta, in: Three Lawsuits and a Funeral - 11/30/2001

Wikiquote

Sales

The ascetic Gotama … avoids watching dancing, singing, music and shows. He abstains from using garlands, perfumes, cosmetics, ornaments and adornments. … He refrains from running errands, from buying and selling.

Gautama Buddha, Digha Nikaya, M. Walshe, trans. (1987), Sutta 1, verse 1.10, p. 69

Wikiquote

Sales

It is impossible to understand the American public without taking into account the tremendous psychological effect of bringing up a generation of people in a daily environment of advertising. It is impossible to escape the advertising man; his sales talk assaults us in the morning newspaper, in the street car, with billboards along the highways, and in his shameless use of the radio. This means that from morning till night, in the midst of our work as in our recreation, we live constantly in an atmosphere of intellectual shoddiness. Every popular prejudice and vulgar conceit is played upon and pandered to in the interests of salesmanship. Everywhere material interests and herd opinion are strengthened to the loss of personal independence. The tendency is to think and speak for effect rather than out of one's inner life. There is a marked decline the ability to play with ideas, or to live the spiritual life for its own sake. Hence a decline in civilization of interest, humor and urbanity. Advertising tends to make mechanized barbarians of us all.

Everett Dean Martin, The Conflict of the Individual and the Mass in the Modern World (1932), pp. 29-30

Wikiquote