WSB Merito University in Poznań offers a four-semester Master's programme in Tourism and Recreation, taught in English and run as full-time studies. It suits first-degree graduates who want to lead in the tourism and recreation industry, whether nationally or internationally, and who enjoy working with people and care about the quality of service.
You learn how to build tourism and recreation products around current trends and what customers need, and how to create and assess marketing strategies for this market. Managing a team in a tourism business is part of the picture, and so is putting innovative solutions into practice. Underneath it all lies a grounding in the management of tourism and recreation, which the rest of the course builds on.
The course list includes the sociology of leisure, tourism and recreation in state policy, marketing of tourism and recreation services, business ethics, diplomatic protocol, travel medicine and statistical analysis. Another subject teaches you to apply for EU funds, so that you can grow a business in the hotel trade or start your own.
Specialisations: the programme page names Event Manager and Hospitality Manager, which line up with the event and hotel roles described further down.
Teaching is practical. Field exercises let you test your skills outside the classroom, and student placements are part of the course. You can also apply to internship schemes run by employers who work with the university.
The roles open to you include:
Based on the programme pages at merito.pl.
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