Poznań, Poland

Marketing and Sales

Master's

Table of contents

Marketing and Sales at Merito Poznań »
Why study Marketing and Sales (Master's) at WSB Merito University in Poznań? »
Test: Is Marketing and Sales the right fit for you? »
Definitions and quotes »

⇑Marketing and Sales at Merito Poznań

Language: English Studies in English

Subject area: economy and administration

Kind of studies: full-time studies

Description:
pl

Specialities:

University website: www.merito.pl/english/poznan

⇑Why study Marketing and Sales (Master's) at WSB Merito University in Poznań?

Dlaczego warto studiować w Merito Poznań

Why study it:

Programme: strategy first, then the people who buy
Specialisation: two paths to choose from
Placements: digital tools in practice
After graduation: where graduates can head

WSB Merito University in Poznań offers Marketing and Sales as a four-semester Master's programme taught in English, with classes on weekdays and a hybrid option that mixes MS Teams sessions with lectures on site. It is meant for first-cycle graduates who enjoy working with people, follow digital trends and want to move from carrying out tasks to shaping strategy.

Programme: strategy first, then the people who buy

You learn how to design and roll out marketing strategies that give a company an edge in a market that keeps changing. On the sales side you take charge of commercial processes: analysing the market, planning activities and leading a sales team.

Marketing strategies and strategic management sit next to finance for managers, while international, services and social marketing show how the same principles shift from one setting to another. Marketing for the non-profit sector is covered as well. Sustainable development and a managerial skills training widen the picture, and a leadership class gives you room to practise guiding others.

Specialisation: two paths to choose from

Marketing in Digital Transformation and Sales in Innovative Enterprise are the two specialisations, one leaning towards the online side of marketing and the other towards selling inside innovative companies.

Placements: digital tools in practice

What you work with

SystemsCRM platforms used to manage customers and sales
Analyticsanalytical tools that support decisions in marketing and sales
Formatpractical workshops built around client and team relationships

After graduation: where graduates can head

The programme page points to routes such as:

marketing specialist rolling out promotional strategies in a large corporation or a start-up
sales manager who leads a commercial team and delivers sales plans
campaign creator in an advertising agency, working to a client's brief

Based on the programme pages at merito.pl.

⇑Test: Is Marketing and Sales the right fit for you?

⇑Definitions and quotes

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Sales

Sales is activity related to selling or the amount of goods or services sold in a given time period.

Wikipedia

Sales

It is impossible to understand the American public without taking into account the tremendous psychological effect of bringing up a generation of people in a daily environment of advertising. It is impossible to escape the advertising man; his sales talk assaults us in the morning newspaper, in the street car, with billboards along the highways, and in his shameless use of the radio. This means that from morning till night, in the midst of our work as in our recreation, we live constantly in an atmosphere of intellectual shoddiness. Every popular prejudice and vulgar conceit is played upon and pandered to in the interests of salesmanship. Everywhere material interests and herd opinion are strengthened to the loss of personal independence. The tendency is to think and speak for effect rather than out of one's inner life. There is a marked decline the ability to play with ideas, or to live the spiritual life for its own sake. Hence a decline in civilization of interest, humor and urbanity. Advertising tends to make mechanized barbarians of us all.

Everett Dean Martin, The Conflict of the Individual and the Mass in the Modern World (1932), pp. 29-30

Wikiquote

Marketing

Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.

Louis V. Gerstner, Jr. Who Says Elephants Can’t Dance? (2002)

Wikiquote

Sales

The music of the soul is also the music of salesmanship. Exchange value, not truth value counts. On it centers the rationality of the status quo, and all alien rationality is bent to It.

Herbert Marcuse, One Dimensional Man (1964), p. 57

Wikiquote